： wood（　207 　）

• ・Forest of Paneveggio, Trentino Alto Adige (Italy), also called the Harmonic Forest because the wood that comes from here has these very unique properties and it was also used for building the Stradivari's violins. Home sweet home. Thanks to the Japanese brothers for choosing Trentino for this majestic project.
• ・Was your wood touched?
• ・AWESOME and magnificent music in the woods. Remarkable, inventive, unique. Thank you.
• ・waste too much wood!
• ・Those are the woodwinds, silly.
• ・Imagine being alone in the woods and hearing a magical xylophone tapping out Bach in the distance.
• ・If a ball falls on a ramp in the woods, is the beauty of music heard? YES! Thank you!!
• ・Touch Wood in a Japanese Forest with Bach April 03, 2013 A spectacular feat of engineering and creativity that you have to see to believe. And just guess what inspired its making. Just marvelous! Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach’s treatment of a traditional church hymn! Namely, “Jesu, Joy of Man’s Desiring.” And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, “Touch Wood.” I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it’s a year old.
• ・Got wood?
• ・tauriel of mirkwood - i mean, evangeline lilly - brought me here :3 she is truly a daughter of the forest!
• ・@BadRonald1 yes trees do all that. Trees can also be planted, and they regrow. Trees also provide very valuable lumber when they are cut down. Which can be used to build houses, structures, transportation, tools, and fuel. Most of the structures around you about made of mostly wood. Your desk, the floors, the studs in the walls. You require "cut-down" trees to survive, just as you require living trees to survive. The best thing about this wonder material is it is a RENEWABLE resource. You understand when you cut down trees, they dont send a crew into a city and start chopping trees down. What they do is lease or buy a plot of land covered in trees, and systematically cut down trees while replanting them. Its called a sustainable business! In this video, cutting down 5 trees within hundreds of thousands is called statically insignificant. Basically, you're bitching about nothing....
• ・@BadRonald1 At the end of CM it is said that the woods come from thinning (間伐). http://oregonforests.org/content/thinning
• ・Looks like a bunch of people have wood for this commercial.
• ・Nice way to waste wood in nothing. How many trees to make this gravity based musical instrument?
• ・They should pay like 60 wood balls on lol but its still awesome
• ・Who pay this guy's to do this, whaist of wood ,very good quality of wood
• ・nice way of showing to the forest what we do with the wood we chop off there. spirit of mother nature vibrating at its finest..lol. terrible fail in my opinion.
• ・VEry cool.  I wonder what kind of wood was used for the notes.
• ・They state they used timber from forest thinning to keep the woods healthier.
• ・I ain't saying its a bad video or something , it's really epic what they have done, all I'm saying is that a lot of wood was wasted . I am in now criticising the work of these fine artists here
• ・With all the problems of my Adobe Flash Player , which will not download in updated form because I use the Chrome browser. This is not that good as other videos of this kind. An awful lot of wood for an environmentally challenged country.
• ・Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring." And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old. And, here you can see how it was made:
• ・you wasted a lot of wood for this :(
• ・that is true it s wonderful, but we should make a choice between plastic and wood! between the forest and the technology! but we keep the music!
• ・Don't be silly, there is nothing typical Japan about this. Could of been made in any country that has wood.
• ・Any one care to say what piece of music this is? I know the composer is is J.S. Bach but can't come up with the right title. The challenge here is: that it is not the original score it is an arrangement, it is a transcription for a different instrument, this new instrument needs a new piece of wood for every note and may need a new angle for the channel (to keep the tempo) when the ball moves to hit the next piece of wood. This is so complex that explain why several notes are out of tune.
• ・Touch wood? dont take that out of contecst
• ・Touch Wood... I'm touching wood right now :)
• ・Beautiful!, even though the music was somewhat out of tune. Btw, where did the wood they used come from?
• ・WOODYBACH＿
• ・You know, when it said 'Touch Wood' at the end, I thought for a second it said 'Torchwood'? Anyone
• ・Cute, but what a waste of wood which made me upset and to find out it was all done for a silly commercial really made me angry.
• ・omg! all that for a cell phone made of wood? you Asians so funny lol
• ・Hey, whoever mentioned "publicity" - which is PR - Public Relations. This is ADVERTISING and a good Ad at that. And, by the way, what's WRONG with selling a cell phone made out of wood...? Also, Advertising is NOT cynical - unless you live in Russia, that is...
• ・This says "hey trees, were going to cut your nuts off, and roll them down hill over little pieces off wood cut out of your friends."
• ・Touch wood.......if you know what i mean
• ・and this is how they end it?!: "Touch wood"
• ・touch wood? no tnx
• ・If that happened in the woods and there was no one around to hear it, would it still have made that noise?
• ・Touchwood? Sounds suspiciously like Torchwood...
• ・Even though they couldn't keep the rhythm straight, making it sound awkward, there is something very relaxing about the way this piece is performed as the lonely clacking of wood in the middle of a forest.
• ・funny how asians can take pieces of wood, put them in a forest and roll a ball on them...and it's better than 65% of music on American radios...
• ・i think of all the wood we have to cut off to make this :((
• ・To those complaining about the waste of wood. Please, do the world a favour and go walk out into traffic because if something this creative is lost on you, then you really are just taking up space. And spare us your bullshit environmental diatribes.
• ・You spend too much wood!
• ・there is no wood used in the making of the video...it is all special effects
• ・Great fun, but must have driven the woodpeckers crazy.
• ・People who are complaining about the wood are the probably same people that don't recycle and waste things every day of their lives.
• ・Despite it being a waste of wood, I still found it creative and beautiful!
• ・Forests need periodic thinning to grow healthy woods and remain productive. Docomo used the waste wood for its cellphones shown at the end of the CM. The wood used for the xylophone was also from waste wood, re-used for something else later.　It shows the beauty of nature and a group of people collaboratively producing art from nature by relying on their imagination and careful hard work, a message for all of us. This was an un-aired phantom CM that won three prizes at the Cannes.
• ・...well, I guess if Honda can do the Cog, then a friggen cellphone can make music out of wood.
• ・Lol, am I the only one thinking of the wood panelling on old station wagons?
• ・Touch wood? Amazing.
• ・I was waiting for the end of the wooden trail and when I saw that it was a cell phone...... O_O
• ・Touch Wood? OCD?
• ・I touch wood every morning
• ・I got as much wood as was in this commercial while watching it.
• ・Touch wood eh? Let me just go lock my door.....
• ・Touch wood... how kinky.
• ・@jray926 It's up to you to consider it time-/energy-wasting. But mentioning it as waste of natural resources is wrong. Do you know where the idea of a wood encased phone this ad is for came from? Man-made forests in Japan are now endangerd by lack of proper care and thinning due to domestic forestry decline impacted by cheaper imported woods. The manufacturer developed this product so as to utilize thinned woods to encourage the industry to thinning, thus leading to healthier forests.
• ・Ha! touch wood... giggidy
• ・Wasted a lot of wood this ad~
• ・@MrHymeedesign @Nowzies Look, we can all at least agree this is impressive but lets be honest, not as many people would have been interested If this video had said mobile phone advert in its title. Just tell me what this advert has to do with a mobile phone (apart from the fact the phone looks like its made out of wood) Its simply greedy marketing scheme, which takes away from how impressive and pure it COULD have been if say a community of people came together just to make this work of art.
• ・My first thought was a CGI construct. But, it would seem it is built entirely from scrap lumber. I liked the tune, Bach’s Cantata 147 also known as “Jesu, Joy of Man’s Desire.” The commercial itself seemed to have a higher coolness level than the product attached to it. A kidney shaped wood encased phone?
• ・Brilliant! And clever. I can appreciate ads when this well thought out and executed, and it is a good, "green" message. Consider this: the plastic casings for typical phones use a great deal of OIL, which is a limited non-renewable resource, and these use wood, a more beautiful, warmer to the touch renewable resource. I would buy one of these over the plastic models.
• ・Er..., this phone is sold to raise some money to maintain healthy forests, and the frame of the phone was made by the woods which were cut down for the purpose. It is written as such in Japanese.
• ・Don't any of you realise that this is a clever piece of computer graphics? Nobody constructed the thing, no trees were cut down for the wood, it is all clever animation. The soundtrack is someone playing "Jesu Joy of man's desiring" by J.S. Bach. (on a Xylophone)
• ・Very creative and time consuming to build this wood path for the presentation...******Great work!
• ・Don't any of you realise that this is a clever piece of computer graphics? Nobody constructed the thing, no trees were cut down for the wood, it is all clever animation. The soundtrack is someone playing "Jesu Joy of man's desiring" by J.S. Bach.
• ・@hedX89 @BassDementia This is an advertisement, but it contain an eye-opning message for japanese people. Japan has wide areas of man-maid forests. Keeping the forests require some costs, time, and man power, but the trees don't sell well because of cheaper tropical woods are coming in. Some thin woods are cut down in the process to maintain healthy forests, anyways. So, the phone and the instrument are made using those cheapest woods and the phone is sold to raise money for the forests.
• ・Hehe, touch "wood"
• ・@RealWorldDesign Hi! In Japan, there is (was?) a TV program regarding to making this kind of toy. Domino topple-like system making is really interesting. Check this out <3 /watch?v=VD44QhKuG1U&feature=related Many people obviously are not going to read all the comments, so I write this again but they made this system using woods that were cut down to maintain healthy forests. Taking care of forests all over a country takes much money, so they want to raise money by selling the phone.
• ・...... touch wood......
• ・The instrument and the frame of the phone are made from the woods that were cut down for thinning the forest to maintain healthy environment. Too many trees in the wet land block the sun and wind, and that could weaken the forest.
• ・Very beautiful, but I didn't like the fact of it being a propaganda of something. I prefer the music, and the wood structure, and the little ball by themselves.
• ・It's a cool concept, but like a lot of corporate viral concepts, it's a fake. If you listen carefully you can hear the click/clack sound of the ball dropping onto each piece of wood, but the musical notes have been clearly added in post-production.
• ・Woods will have been used for reforestation?
• ・So much wood sacrified for a not very convincing result.
• ・@Aquacoon this phone is made of surplus wood of trees culled during thinning operations to maintain healthy forests, thinning is not cutting for production, it means the phone is made of a wood that is cut anyway in the aim of healthier forest development. You could make a little research before posting arrogant comments. Same wood was used in the clip to make the installation...
• ・I could barely make a cutting board in wood shop.......
• ・@BPinard Do you really think that cutting a tree and using that small piece of wood for the phones is much worse for the forest or environment than the plastic or other components used otherwise?
• ・@BPinard Is it real wood? Or is it imitation/fake wood?
• ・>>woodyinthecalley This xylophone and chopsticks are made with thinned wood. A forest is kept soundly by thinning the forests.
• ・@notablegoat you need wood to make and apple!
• ・great ad. but touch wood? LOL
• ・Touch wood ;)
• ・I like the irony of telling the woods "this is how you're gonna end up, wood for worthless thing by humans". Don't get me wrong, its an inspiring/cool video, if you don't care about the nature.
• ・This forest was made by DOCOMO, cellular carrier to protect nature. A forest sometimes needs cut down own trees to grow up other trees. This is CM of SH-06B, mobilephone made with that wood. This art is made with the rest of that wood.
• ・I hope that's sustainable wood they're using to make that phone; otherwise, this ad just pisses me off.
• ・I'm japanese.We call "wood" Nikubou. It's mean "meat stick". I thought everyone has the same idea.
• ・They should use the wood from all the Pine Beetle kill here in the Rocky Mountains--dead trees from Northern Canada to New Mexico. The wood is a beautiful blue pine.
• ・Such heartfelt communion - wood - sound created - dedication to the gift. Thank them for me - should you meet.
• ・@stevethomas277 It made with sustainably harvested wood.
• ・@matlot22 The video itself is good enough to legitimate this little amount of wood.
• ・@innocentquasimodo It's a kind of recycling because this production uses forest thinnings and this company 'docomo' tries to promote to use that kind of woods.
• ・I can touch my wood for free xD
• ・@innocentquasimodo dude, if you want to keep forest healthy, you NEED to cut down certain amount of trees. These woods are often NOT USED, because it's not large enough for making furniture or etc. Wouldn't it be better to use them dont you think.
• ・How many tons of wood did you spend for it ? Half of the FOREST? Ironic !!!
• ・@LayneTheMathNerd yeah something beautiful but something provocating everyone to use wood as a material. Come on ! How about recycling material?
• ・If a ball rolls in teh woods, and nobody cares, did it really roll?
• ・@anjleone trees are a sustainable source if plant more than we harvest..better wood than pvc
• ・wonderful, peaceful and amazing work! The mix of the wooden sound of Bachs Jesu, joy of mans desiring (Kantate 147), the running water and the forest pictures was very well made. Best commercial I've seen for a long, long time!
• ・so boring, amazing so many people watched this. omg people can make music with wood.zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
• ・Muita madeira gasta para perder algumas notas musicais principalmente nos 20 segundos finais, embora como idéia seja magnífica! Much wood spent but with loss of some musical sounds especially in the last 20s, but a magnificent idea!
• ・Wood that goes viral - how bazaar :)
• ・Wood: More creative than Apple since 8,000 BC
• ・Why not wood? Looks great...nice to touch/hold! Sure more elegant than most cell phones. Really nice ad, too!!!
• ・wood is way better than metal. bring back nature
• ・very creative and well done, but I wish they wouldn't cut down trees just so people can have the sensual pleasure of touching wood on their cell phones.Otherwise they're are going to be no pretty forests left to make films like this one
• ・@anjleone It says in the end that it needs to thin trees for the health of managed forest, and those woods are recycled (used) here and thus produce income to make the thining possible..
• ・@brownmunki they kind of asked for it when their slogan is "Touch wood"... I mean touch wood? really? I've got some wood they can touch... see? I didn't event want to write anything vulgar but look at me! It was too easy.
• ・@BaconMoustache, geeezzzz is that all you remember from the ad? The tag line 'touch wood'? Clearly you have a one-track mind... thinking with your small head. Do you not know the expression 'touch wood'? People use it in the hope that a good thing will continue to occur after it has been acknowledged. Eg. "touch wood, I'm much better now." Maybe the brilliance of the ad is too sophisticated for you?
• ・@fakewowguy 1st of all, u need to try to stay on topic. u completely avoided making a comeback relative to the argument. u sound like an 8 year old kid who just learned his first curse word... 2nd, why are you so angry? 3rd, if im a dumbass for not knowing why plastic is better than wood, then why havent u been able to come up with one reason why plastic is better than wood?
• ・so much wood was chopped just to make that music which could have been done with an electronic keyboard. save the enviornment!!
• ・touch wood ? OK!
• ・@hathiphnath it says so in the making. you can see it following the link in the "show more" section of this video to the docomo site, than open the dropdown menu saying "play wood" and watch the second video. it felt longer though..
• ・10,000 mf touched wood. nice one.
• ・@ShinWMC Do you even know what eco-firendly means? This cellphone defines eco-friendliness. Wood rots and returns back into the cycle of nature fast. Metal rusts and so it does too, though it's a slower process. Plastic however, you can wait 500 years for it to rot and it still won't. Also, wood is a material that grows back, it is considered eco-friendly to use it and replant forests.
• ・@excellinkus not cgi! click 'show more' there is the source of the video. under 'play wood' on that side are two vids: the spot and the making. the reason some plates are out of tune is that the woods own frequency interfered with the frequency of the length (at least i figure that is why the lower tones were especially difficult to make: you simply can't hear it under the louder,high 'wood-sound', the frquency-meters worked good in high range but showed nearly random stuff for the low tones).
• ・The creation is pure genius. I am a musician. I would like to know how the instrument was constructed in terms of how far apart to place the individual pieces of wood from each other. The people on here complaining about a waste of wood are just plain crazy!
• ・This video is so amazing it made me touch wood.
• ・Maybe they DIDN'T waste wood. Maybe they used left over wood. Think about that my fellow green tree lovers =]
• ・SUCH A HUGE WASTE OF WOOD!
• ・Where are these woods?
• ・Oh great, woods from Sarawak illegal jungle logging.
• ・@EphraimJWitchwood take two.
• ・Yeah! Touch wood... MY MORNING WOOD THAT IS!!
• ・lol. touch wood.
• ・Touch wood...sounds dirty
• ・@SpencervdM What about all the wood they used to make the xylophone?
• ・@KlingonSpider beat me to it ahaha. doesn't this commercial gives you WOODS?
• ・If a ball rolls down a wodden xylophone in the forrest and no-one's around to hear it.. - does it make a sound?..
• ・LMFAO!! "Touch wood"
• ・122 people have no cell wood.
• ・English translation Title: Xylophone of the Forest Description: I found a lovely video on Docomo's site 2:53 : Thinning is essential for the maintenance of planted forests. Currently raising the funds needed for this purpose has become a problem. The TOUCHWOOD SH-08C is a product born from Docomo's desire to contribute to the preservation of forests, through the development of a new practical use for the wood gained from thinning the forests. Kudos to Docomo's initiative. And I love the design.
• ・I love this! only - all that wasted wood in the forest, kinda cannibalistic, y'know?
• ・@kaiser877 No. This product is made of thinned wood for "local production for local consumption" in Shimanto river area. This area is located in southern Japan, a region richly endowed with nature.
• ・I'm a marimbist and love this video. it reminds me of a primal marimba I found by chance deep in the redwoods near Larkspur, CA.
• ・I really loved it. Beautiful and touching work. But imagine if all the people involved in this project worked on something that could really improve life of others (at least more then the joy of using a cell phone made of wood). To improve more and to improve more lives (not just the ones who can afford to buy this phone.) To build this xylophone it must have taken a lot of study, a lot of mental and handwork. It seems to me a cell phone ad is not worth all this effort.
• ・@coolbones um - making a joke - also called anthropomorphizing, a common practice - and using cut trimmed shaved sawed built wood surrounded by the trees whose wood may have provided those pieces of brilliantly tuned notes does seem a little odd, kinda like grinding meat and eggs into animal feed - but that doesn't mean I didn't enjoy the video or appreciate the work detail and the musicality. It's fun but weird.
• ・"Touch wood"
• ・Touch wood, - chop it!
• ・AWESOME WOOD.
• ・If a tree falls in the forest, does it make a sound? It makes a fucking masterpiece.
• ・@jlacocq You are a hypocrite. You shelter in structures made with wood for warmth and comfort. Wood is a renewable resource! they grow vast tracts of trees for building purposes. Shut your fat hypocrite mouth.
• ・@jlacocq ok it's advertising, but it is art, do you understand art: every sculpture from wood would be bad then, too. ever seen the movie "plastic planet"? there's so much shit on the world, I think we can be happy it is just handcrafted wood :-) maybe making music is the last thing we can afford and be happy about after the human catastrophe.
• ・WHAT THE FUCK is this meant to be?!!! 'let's carry heavy equipment and a forrest worth of perfectly good wood into nature to create an out-of-tune peace of completely non-creative shit that'll probably be left in place after the cameras gone to rot away... in order to sell a mobile where you have to knock on wood for it work?!!! Makes me want to strap one of those corporate arseholes to their construction and play a tune on his botty...! But it's so cuuuuute, isn't it? NO, IT IS NOT
• ・@SingerAR Regarding sustainable wood, purely symbolic since the energy used to plan and design this project, cut and shape the wood, drive the crew to the site, film the project, post to You Tube and for us to operate our computers to watch it far outweigh any loss of forestry. The least amount of energy would have been used by not filming a commercial at all. In fact if people were really truthful about using less energy they would stay in bed every day. Like my lazy cousin.
• ・YEAH, wanna touch my wood?
• ・@Alucard0715 Yes I know, are you not understanding what I'm saying... whether it's a wooden case or a half wooden phone, Asia is really into wood.
• ・The dropping maybe real, I doubt the sound.
• ・The fact that this use a tons of wood and play in a wood is quite irony
• ・@ampay4 Responsibly cut wood (ie not rainforest wood) is a better choice than plastic because plastic does not biodegrade, it comes from oil (oil spills, and is not a renewable resource), both plastic and oil release toxins and are devastating to the ocean.
• ・@EauClaireBoys Touche! Come to think of it, I'm not opposed to burning wood either. Was trying to make a point that it wasn't wasting wood and chose a bad contrasting example. :-)
• ・Woody's are just not for mornings anymore!
• ・@ydane The discarded wood comes from a process called "Kanbatsu". It is to make cedar forest healthy. Some random smaller trees are cut down to maintain the forest. The demand for these thin short wood is small (I heard some companies make chop sticks out of it... ), and they are often discarded. The commercial claims that the "Kanbatsu" wood was used to make the instrument and the cell phones.
• ・Nice sound.
• ・"We can play a song with some wood and a ball! Where´s your god now?"
• ・@masterstghm Maybe so, but it might be bad to the environment if taken from an unstable ecosystem. However, that phone pollutes more than that wood...
• ・@chans387 Yeah, good point. My attempt at coming up with an example of how to waste wood was ill conceived. I was mostly trying to respond to the people saying this was a waste of wood.
• ・How can people take my comment seriously? This is a fantastic example of human creativety and ingenuity, If it takes some wood to do it than I say wood well spent! the only sad part is that people who make these kind of unique things have to rely upon ad-money and big business to be (financially) able to do these kind of things.
• ・@tomphillips93 A tree doesn't release all CO2 when it gets cut down, dies and is used for an instrument like this or as material for a building, just a fraction of it. Only when the wood is ignited and burned the carbon dioxide releases... Also during it's lifetime it has already converted alot of CO2 to oxygen...
• ・i'm touching my wood right now!
• ・Who's saying this is a waste of wood, wood is better to use than plastic. Plastic pollutes, wood doesn't.
• ・I wish my iphone was encased in wood rather than aluminum and glass!
• ・@bluenerve I like it. It looks like a wooden bean.
• ・This is no more a waste of wood than a violin or a guitar is a waste of wood, or the Lincoln memorial is a waste of stone, or a roller coaster is a waste of metal.
• ・touch wood... someone needs to get these japanese business guys english translation less.... i know i know things will be less unintentionally hilarious but still!
• ・This isn't wasting wood. Burning wood is wasting wood. This is also known as the melody Jesu Joy of Man's Desiring.
• ・How much wood would a woodchuck chuck if a woodchuck could....make a giant ass xylophone that plays Bach's Cantana 147 .
• ・@solidcg I think they have different lengths of wood between each of the note bars.
• ・@pyromcr You're mad because it's shaped like a bean. Who cares maybe it feels better in the hand, who knows. Besides the wood is beautiful.
• ・How does the tempo change when all the wood is spaced equally apart?
• ・Since trees are not sentient beings, I doubt they were pissed at how much wood was used. Well done!
• ・For those who don't speak Japanese,at the end of this video, it says that that the company only uses the discarded wood to manufacture this new cell phones.
• ・@Caquinhocc Does not. "Touch wood" is superstitious and wards off things you hope won't happen; means the same thing as "knock of wood." I suppose you think that means "make pregnant"?
• ・@funkendub Hummm... interesting. Translating it directly to portuguese, it's a expression close to "Touch my cock" or something... But there's also this expression "Knock of wood" on my mother anguage. Although, the word "touch", in portuguese, brings brand new meaning to this sentence. LOL. Regards...
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： They（　181 　）

• ・No cats or other felines around, or they'd be likely to pounce on the ball!
• ・They should get Spruce Willis to sponsor.
• ・Ok... I guess... but why? They clearly have too much time on their hands....
• ・Pitch meeting: Client: Guys - we've got this new phone. We need an ad for it. US ad agency: Cool! let's make it shouty and spendy and not tell anyone about anything except how much better their lives will be if they buy this phone and ditch their existing phone that isn't really any different from this one, but we just don't want to actually go out there and tell them what we believe about the transitory nature of the relationship between a fool and his money. Japanese ad agency: We could do that, sure. But, you know, why don't we just make something beautiful?
• ・It's just Bach now, but hopefully they branch out. Some of the tempo leaves room for improvement, but I bet they'll get to the root of the problem.
• ・They should branch out their talents.
• ・Why wooden they do this more often??
• ・They had to make a casing for the wooden balls? Someone couldn't have put them in their pockets?
• ・Pretty much everyone who moans about trees dying is dumb. They obviously arent aware everything they use is wooden furniture. Even their phones or computers are made of a little bit of wood
• ・I feel like this didn't turn out half as well as had been planned but it was so much time and effort to do that they just had to post it anyway.
• ・+bigbluedog0 maybe, but u forgot something. they are japanese.
• ・Japanese cedar forests need to get pruning. So, they can maintain the forest healthy.
• ・I'm probably being overly skeptical but is there not a possibility that this isn't what it seems to be? say if they built 5 meters of this system, filmed it over and over again from different angles, got some background forest noise, then just got into the studio and had someone play the song over it.... or am I missing something? it is an ad after all.
• ・@BadRonald1 yes trees do all that. Trees can also be planted, and they regrow. Trees also provide very valuable lumber when they are cut down. Which can be used to build houses, structures, transportation, tools, and fuel. Most of the structures around you about made of mostly wood. Your desk, the floors, the studs in the walls. You require "cut-down" trees to survive, just as you require living trees to survive. The best thing about this wonder material is it is a RENEWABLE resource. You understand when you cut down trees, they dont send a crew into a city and start chopping trees down. What they do is lease or buy a plot of land covered in trees, and systematically cut down trees while replanting them. Its called a sustainable business! In this video, cutting down 5 trees within hundreds of thousands is called statically insignificant. Basically, you're bitching about nothing....
• ・Vulgar s DON´T BE STUPID! THEY ALSO USED BRANCHES !! DON´T YOU SEE THE LITTLE PEACES OF WOOD...??
• ・@Dogman For one,.Trees clean the air and help us breath.When trees are cut down they don't do anything.Cutting down trees can cause soil erosion.Trees are important to the water cycle. They absorb rain fall and produce water vapor that is released into the atmosphere. Trees also lessen the pollution in water. How old are you ?  16 , 18.?  
• ・Isn't it ironic that the 森の木琴 was installed and played in a forest. If all the trees could speak, they might say "How many trees have you guys cut down to make something like this?"
• ・They should pay like 60 wood balls on lol but its still awesome
• ・I love music and art, but I really can't believe how they used that quantity of wood just to do that... I think it's a sad waste
• ・Was this done with CGI or did they actually build this thing?
• ・They state they used timber from forest thinning to keep the woods healthier.
• ・For a tv commercial they managed to avoid music royalty payments.
• ・I ain't saying its a bad video or something , it's really epic what they have done, all I'm saying is that a lot of wood was wasted . I am in now criticising the work of these fine artists here
• ・Docomo. They have he budget to do this. I hope they planted a few trees afterwards. :)
• ・Beautiful!, even though the music was somewhat out of tune. Btw, where did the wood they used come from?
• ・This is an advertisement of a forest-friendly-phone. The forest in the advertisement is a man-made forest and need some maintenance. Many young trees are cut during the process, but those trees don't make a big sale because they cannot used for building houses or making furniture. However, they need money to keep the forest healthy. That is why they made it a phone to make some money, and let people know that keeping healthy forests in Japan cost some money. It said so at the end.
• ・Haters gonna hate...as they usually do, no matter what.
• ・I don't know, they entertained me so I don't mind so much.
• ・the things they do to sell stuff.....but that was epic! I WANT ONE!
• ・they're really gonna stick with the slogan: "touch wood" ?
• ・I still don't see whats wrong with it though? Whether or not they turn it into an amazing advert or not, they will still be publicizing their products. So why not just praise the efforts they went through to make it more entertaining for the public.
• ・Yes, and they also have a "log" of all posts here.
• ・@mellkiades but.. Picasso and Dali and a lot of other, they were drawing for ads... by the way i think, ads is one of the most interesting art in the world. I really love art and "being sold things" too.
• ・@elerico yes, I know, they were brilliant. I recognize the talent. This is not my point. I am tired of being sold things. If you're an artist, express yourself with art, not publicity. Picasso didn't work in an Ad agency trying to figure out how his work could be used to sell a product with the maximum efficiency. He simply expressed himself through paintings and left us with a magnificent heritage, and even if no one had ever bought one of his paintings, he would still have done them.
• ・@Hidole555 Or a hell of a lot worse, 'cause it would make even more people buy crap without them realizing they didn't wanna buy it.
• ・and this is how they end it?!: "Touch wood"
• ・Anyone know the song\music\tune\theme they're using here? it's so darn familiar!?!
• ・WHY ARE THEY DOING THIS
• ・lol i see that they have to much free time :S
• ・Good grief. I'd buy that... whatever it is they're selling, just as a thank you for the huge grin this commercial gave me. :D
• ・How many trees did they cut to make this?
• ・Even though they couldn't keep the rhythm straight, making it sound awkward, there is something very relaxing about the way this piece is performed as the lonely clacking of wood in the middle of a forest.
• ・these guys must have had a lot of free time on their hand. They probably haven't heard of the word "work".
• ・@Alexjr1543 they have. but thank you.
• ・Fabulous, but I kind a wonder: Do they have to much time on their own ;-p The setting is beyond compare. Beautiful!
• ・@KingCuervo88 Your "facts" have no foundation to support them. This is the whole reason we've been going back and forth. "just pointing out facts"... Again, your "facts" are just opinions, nothing more. We can argue about this all day long. Also, my comment about "religious idiots" still stands. Think about it, they try and make you accept something without evidence. You said "realize my statement is true", that is exactly how you sounded.
• ・They did one of these for Dragonforce, and the track was nearly vertical.
• ・@hellboy1976 I agree, that stretching of a mindset is needed to break boundaries. I wouldnt say that not understanding this approach is narrow minded. narrow minded is, if you are not able to see possibilities. To me, you could reach the the same goal with a xylophon. why making it complicated by this approach? its true, art is something i probably will never understand, even I try to accept arts. I see things as they are - this is and advantage and a disadvantage - depending on the situation.
• ・@wearNair Exactly. You don't understand it, because you see things as they are and not as they could be. Narrow minded and lacking any artistic clue. It's the stretching of a mindset, to break boundaries and see what can be accomplished with a little thought. This is art, but that mindset can be spread across any discipline.
• ・they should do this again but instead make it sound like the instrumental of a lady gaga song. :)
• ・does anyone know the name of the camera that they used?
• ・331 people realize how many trees they probably took out of that forest to make this stupid shit for a phone commercial.
• ・@hellboy1976 lol you are interpreting something into that? of course you can do, but its just a/some wodden balls running down a xylophon. I dont understand that: You can make the music with a xylophon. there is no need to to that this way they made. There is no reason? It just a waste of time and strength to me. sry to say that but I dont understand it at all.
• ・@IreneNY2 O.o you're not reading the most popular comment... They needed to be cut down anyway.
• ・They killed all the animals in the surroundings before recording this.
• ・Wow Great video. Sorry to say I did not understand the words or what language they were written in at the end. But it was wonderful.
• ・Oh god... and it's not even CGI?!?!! They really built this thing?!!? For a commercial? A 3 minute commercial, nonetheless? I don't even want to know what all this has cost...
• ・Kinda like the organic shape of the phone, but the model shown is for the left ear only. Wonder if they have models for the right ear.
• ・Okay, you have anything better to do....Then this is great! O' it's just for fun. Then that's okay! Did they keep it up so anyone who is there can hear it again and again?
• ・@jray926 This is true art they are not wasting anything!
• ・@ejcigars also, this particular video was posted one day before the earthquake; they most likely had no idea it was going to hit at the time this video was shot. But sure, let's all prepare for things that have a hugely unlikely chance of ever happening... I'll see you later ejcigars, I'm gonna go get my pig-poop-proof umbrella for when swine do grow wings =] if you want me to get you one, give me a holla
• ・ALL THIS FOR a PHONE?!?! but still jesu joy is a good song glad they choce tht :D
• ・they only had to cut down half the forest to make the video.
• ・@LBC3892 They are Japanese, not Chinese!
• ・It'll be great when they get it in tune !! :-)
• ・OK - so I was wrong about it being an animation - so they wasted a load of money making the thing - when they could have done it by animation like the "Amazing Musical Machine" - do a search for it...
• ・It'll be great when they getb it in tune !! :-)
• ・Impressive, but was wondering who did this and how they could afford all the time, effort and costs. So it was a marketing device. At least they paid for something impressive and entertaining vs. plain old stupid.
• ・@sebatianbode LOL at "finding Bieber's musical talent". Why look for something that doesn't exist? I'd rather they look for the lochness monster or big foot. At least if they find something, it's sure to be interesting...
• ・@RealWorldDesign Don't you think they'd have bothered to remove that sound in post-production as well?
• ・@RealWorldDesign Hi! In Japan, there is (was?) a TV program regarding to making this kind of toy. Domino topple-like system making is really interesting. Check this out <3 /watch?v=VD44QhKuG1U&feature=related Many people obviously are not going to read all the comments, so I write this again but they made this system using woods that were cut down to maintain healthy forests. Taking care of forests all over a country takes much money, so they want to raise money by selling the phone.
• ・How many trees they have devastated to make this comercial?
• ・Hi Kenny Do you really think they can arrange a few ousand bits of sticks and get a consistent note ? Notie how the temp changes because the rate at which the ball actually drops and hits the next step is randomised by the slight lack of uniformity in the steps. There's nothing wrong with the clip.it's great. But (I don't think) the notes were generated for real
• ・Think of it like this: they can use all that lumber in the fireplaces at orphanages to warm the children. It will not go to waste.
• ・@videogamebrvs1 Yeah , people too lazy to verify anything they're tiny brain hasn't seen before, crying "fake" like yourself. Do some research first or STFU.
• ・@warbongkingfu I got here from a page with this vid imbedded, even they wrote that it playes Bach o.O
• ・@pritzi101 I see, I just misunderstood you. And your right, many Americans I've met aren't always huge fans of Canada, but they don't like their own country much either. And in thier defense, many of my friends back home don't like America much. Americans are really no better or worse than the rest of the people in the world.
• ・Amazing - that much work for a commercial! But it is a beautiful idea and I'm glad they did it.
• ・@chonmage5 they are? icic... thanks for telling :)
• ・Amazing guys, the Japanese mountains look like they beautiful also, along with the music. That had to have taken a lot of work.
• ・@pritzi101 This also looks like a lot of the forests here in the states. Who cares where they shot it?
• ・If trees were conscious they would be horrified.
• ・@benbenaiai they are not cutting rotting trees. They are using wood waste that would originally be thrown away, which is all the product and this clip are about. Learn Japanese
• ・They should use the wood from all the Pine Beetle kill here in the Rocky Mountains--dead trees from Northern Canada to New Mexico. The wood is a beautiful blue pine.
• ・I hope that's sustainable wood they're using to make that phone; otherwise, this ad just pisses me off.
• ・@matlot22 they just wanted to show how to use the forest thinnings.
• ・Now why on earth don't they make commercials like that here?
• ・They have way too much time on their hands
• ・awesome.....wait.....do they have a mic in the ball?really, how did they do this?
• ・Where did they shot this?
• ・They need a slightly steeper mountain, the tempo's off.
• ・Man, they could have put any product at the end there and it would have seemed awesome! :)
• ・very creative and well done, but I wish they wouldn't cut down trees just so people can have the sensual pleasure of touching wood on their cell phones.Otherwise they're are going to be no pretty forests left to make films like this one
• ・@brownmunki they kind of asked for it when their slogan is "Touch wood"... I mean touch wood? really? I've got some wood they can touch... see? I didn't event want to write anything vulgar but look at me! It was too easy.
• ・@PaigeSundanceMom Thanks for the clarification. I'm glad to hear it; if it is truly a sustainable business, may they long thrive and be happy.
• ・At first I thought they were rigging up for an awsome samuri battle. Then I thought it was some crazy artist and something really cool was going to happen. Then I thought this ball's going way too slow and not keeping the right tempo of the song. Then SHABZZZ!!!!!! A wooden phone? Really? Still a cool video.
• ・They could've picked a better song.
• ・Rather than flat angles like > I bet the ball would stay closer to the center and so fall at a more uniform rate if they were curved upwards on the sides, like }
• ・@Kukkii1337 if the trees were felled for other reasons, they would have been used for those reasons. :P
• ・It was bad enough that they automated the Stalacpipe Organ in Luray Caverns. :)
• ・@fakewowguy Personally, I'm happy that these creatives didn't quit their day jobs to help out with the nuclear power crisis in Japan. I don't imagine they'd be well equipped to do anything helpful. I don't presume to know anything about the intelligence and talents of these individuals, but I don't imagine too many people are very skilled in the nuclear engineering sciences. If they did help out, they probably would have made things worse. I feel they should stick to what they're good at.
• ・too bad is just and advertisement to sell something useless, not like all the wasted wood they used to do this ....too bad and what a shame..
• ・@AudioVisualOverload - The was hardly over. There was still a very strong contingent of military officers that tried a coup to over throw the Emperor. They still had a very large army in China & Korea. The nukes just convinced them of their folly.
• ・@beefygreenapples yeah but if it wasn't for the add you would have never have seen it. its a cool thing and if they pay for I say let them advertise it dosn't matter to me one bit, the there should have done something big at he end there really wasn't a payoff
• ・It amazes me that anyone could imagine doing such a thing. Executing it would not be that difficult, just time-consuming and labor intensive. I love Japan and the Japanese people, despite some of the horrors from their past. We all have them in our own past. Their present travail is heartbreaking. So cataclysmic and horrible. But like the incredibly brave and resilient Germans and Japanese after WWII, they'll rebound.
• ・@BillODwyer Might I add that some people conveniently forget that after Pearl Harbor, two Japanese cities were nuked into submission even though the war was practically over, resulting in around a quarter million dead, most of which civilians, and an unknown but substantial number still suffering today. If American kids want to hold indifferent, uninformed grudges for things that happened years before they were even born, they're being just as ignorant as their stereotype suggests.
• ・@excellinkus how suspicious do you have to be, to think someone takes the effort to edit some regularity to the foreground tree trunks (i guess in order to make it look more cgi or like you just did not set the cam to autofokus) but leaves that stripe of tape someone forgot @ 3:05 (ballposition) hanging down...? i mean i don't really know what was done in editing (they sure cut some stuff..) but it did not look like they had to take care of the trees...
• ・Maybe they DIDN'T waste wood. Maybe they used left over wood. Think about that my fellow green tree lovers =]
• ・what if they droped like twenty seven of those little wooden balls in a row.
• ・It's beautiful. Unfortunately I can't get over the name of the phone. Who thought it should be called the "Touch Wood"? Didn't they realize we would find that funny?
• ・I think they love music.
• ・@SpencervdM What about all the wood they used to make the xylophone?
• ・@TubingWithMyGnomies it's not easy: docomo (phone company) gave out the order for a commercial, their agents in the promotional company hired an other promotional company which came up with the idea of a marimba/xylophone in a forest, anyway it was only the third company (employed for realizing the marimba) who really investigated in how to do it for real and not just fake it for the spot. than they employed some original people to solve certain problems..its collaboration forget about genius!
• ・If they had a 3 min ad on a video I would've skipped it. But if they made a 3 min video ad disguised cleverly I would have watched it.
• ・they really could have thought of a better slogan...
• ・Respond to this video... Oh - and species? since there are more than 1600 species of tree and I don't know what they used, no, I didn't venture that far.
• ・Were the shots of the forest the trees they are cutting down to make these phones?
• ・as they do so the ball does not deviate? como lo hacen para que la bola no se desvie?
• ・@mavyric We don't have to do research! We have a solemn duty to jump to conclusions and tell everyone else how stupid they are!
• ・i hope they didn't fell a tree for that?
• ・@eriya69on btw they kills whales...
• ・@jlacocq They themselves did not kill the trees. The people who made the wooden pieces did.
• ・@jlacocq U are stupid! They made this xylo out of discarded timber/ They said it in titles
• ・@jlacocq U are stupid! They made this xylo out of discarded wood
• ・@jlacocq You are a hypocrite. You shelter in structures made with wood for warmth and comfort. Wood is a renewable resource! they grow vast tracts of trees for building purposes. Shut your fat hypocrite mouth.
• ・How long did it take from the first idea to making it and then to set it up and "play"? It's one of my favorite songs they used. Fantastic!
• ・@SingerAR Regarding sustainable wood, purely symbolic since the energy used to plan and design this project, cut and shape the wood, drive the crew to the site, film the project, post to You Tube and for us to operate our computers to watch it far outweigh any loss of forestry. The least amount of energy would have been used by not filming a commercial at all. In fact if people were really truthful about using less energy they would stay in bed every day. Like my lazy cousin.
• ・at first i was like "THEY MAKE FUCKING MUSIC WITH WOOD, OMG, FU**ING WOOD FTW!!!!!!1111one!!!!!eleven!1 " and than i was like "TOUCHWOOD SH-08C is dead to me" and i cried.........by the way... the cake is a lie
• ・wooowwww... precise.... how they count and set the board like that? great idea
• ・@HerrSchmutz TOTALY AGREE!!! (but it was pretty awesome how they could build that... BUT I STILL AGREE!!
• ・They did it again! favorited
• ・@mydays2 you see those sticks in different lengths? those provide different sound waves. the smaller they are the lighter sound it provides :) it works like a bottle with just a little bit water :) so there ya go :) happy to help man! all tho i may not be understandable because my lack of English skills, but better then nothing ;)
• ・@HamsterCreature Right, because capitalism is all about the unsustainable exploitation of natural resources, and not really about market economy. Whereas statism is all about preserving natural resources, because once you put a few in charge of the many, they become gods and can therefore produce tons of lumber from a few grains of sand. And they'll have magic rings and pet dragons. It's gonna be awesome!
• ・@CareBearnot They don't teach irony in school. You'd probably know that if you had actually wen't there.
• ・They should make that a ring tone...
• ・I find it somewhat cruel to force all the other trees to watch and be reminded of what has happened to their tree friends who was cut up to make this contraption... People are really stupid, complaining about this being a waste when at the same time they are sitting in front of their computer WASTING hugh amounts of electricity etc. which cause global warming and all kinds of shit. So fucking shortsighted. How about you get of your lazy asses and go plant some trees you nimrods.
• ・@ydane The discarded wood comes from a process called "Kanbatsu". It is to make cedar forest healthy. Some random smaller trees are cut down to maintain the forest. The demand for these thin short wood is small (I heard some companies make chop sticks out of it... ), and they are often discarded. The commercial claims that the "Kanbatsu" wood was used to make the instrument and the cell phones.
• ・Who cares whether it's a phone ad or a sex offender's announcement to a neighborhood, it's fucking amazing! The comical thing is that it has received 43 dislikes...hahahah! that's like hating a puppy....a really smart puppy.... Then again, people gotta hate. They can't help themselves.... Genius shit, man!
• ・Do they do requests? Perhaps the Lizst's Hungarian Rhapsody No.2
• ・They said "Touch Wood". :)
• ・this is brilliant marketing: they're connecting they're cool new "wooden" cell phone to the ultimate Japanese zen, nature.
• ・@solidcg I think they have different lengths of wood between each of the note bars.
• ・whow many tree they used to do this video?
• ・@EauClaireBoys I bet your house was pretty pissed about how much wood they used to make it, but I mean, shit, you gotta live somewhere.
• ・Since trees are not sentient beings, I doubt they were pissed at how much wood was used. Well done!
• ・@EmoraChan13 The elves of Middle Earth did it. However, they weren't humans. (They built around the trees)
• ・@EauClaireBoys Oh, somehow, I would bet that the trees were pretty stoked to see how their cousins were contributing to a magnificent piece of art. I'll bet they were cheering.
• ・Hey trees! Look what we made out of your dead buddies! (Get it "bud" ies!!) Some fun huh? We Japanese are so clever! We made a Latin American Instrument that plays Western European music using North American woods so we can sell a wooden cell phone made in China! (seriously, clever...but I'd rather they fed some starving kids...)
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• ・Okay, WHO are these people that think up these things and then go out and build 'em???? And why didn't I get to grow up with them...oh btw...was this a FIRST take thing too?
• ・Beats Tom Selleck lying to seniors. I have a great respect for all things Nihon.
• ・I thought this was the best thing when I was little.
• ・Oh my Gosh! Congratulations!!: What a gift! You makes me happy. This is a treasure, a jewel hidden for me until now. I have opened your gift today! You are playing the promise to get our world something better. No barriers for good feelings… inner feelings on the depth of our hearts. That is been a prayer for everyone being a better human being. Mr. MusicMaker Carpenter: Congratulations for your lesson of love trough music. I love your finest musical-natural architecture with such as great melody from Bach. All at the right balance. Thanks to the nature… it was a magical place for music works. God Blessed Bach before you we know that. May God bless you… or maybe you are blessed already. Thank you so much.
• ・Screams of "Cultural Appropriation" when European-descended artiist take one iota of influence ... but Asian takes a Bach Cantata without giving even a citation for Johann Sebastian Bach, and the silence is deadening as the politically correct parse the web for more white people to accuse of #culturalappropriation Another instances of the #declineofliberalism and the need to rethink things in the cyber era. #JustSayin
• ・Pretty much everyone who moans about trees dying is dumb. They obviously arent aware everything they use is wooden furniture. Even their phones or computers are made of a little bit of wood
• ・the coolest thing I've seen all day.... reduced to an advertisement. Shame.
• ・+niffum You would not see the phone and the ad at all if it told right off the bad it was trying to sell you a cellphone. At least you get something nice in exchange of leaning about the phone being sold, which is nice. It makes ads actually not boring and mostly uninteresting.
• ・I understand. There's a lot of change in advertising right now. People are so tired of being "sold to". A lot of companies are having companies like mine create what's known as "branded content" This is genuine value for their audience that really has nothing or at least little to do with the company or product itself, but more about just providing value to the audience (training, or entertainment, or even just art). These companies are trying all kinds of things, some of it works, some of it doesn't. Thank you for responding, it means a lot to me and my research.
• ・This is really beautiful, and I think JS would agree. What a lovely thing to make happen in the world.
• ・+bigbluedog0 maybe, but u forgot something. they are japanese.
• ・I'm probably being overly skeptical but is there not a possibility that this isn't what it seems to be? say if they built 5 meters of this system, filmed it over and over again from different angles, got some background forest noise, then just got into the studio and had someone play the song over it.... or am I missing something? it is an ad after all.
• ・@BadRonald1 yes trees do all that. Trees can also be planted, and they regrow. Trees also provide very valuable lumber when they are cut down. Which can be used to build houses, structures, transportation, tools, and fuel. Most of the structures around you about made of mostly wood. Your desk, the floors, the studs in the walls. You require "cut-down" trees to survive, just as you require living trees to survive. The best thing about this wonder material is it is a RENEWABLE resource. You understand when you cut down trees, they dont send a crew into a city and start chopping trees down. What they do is lease or buy a plot of land covered in trees, and systematically cut down trees while replanting them. Its called a sustainable business! In this video, cutting down 5 trees within hundreds of thousands is called statically insignificant. Basically, you're bitching about nothing....
• ・Isn't it ironic that the 森の木琴 was installed and played in a forest. If all the trees could speak, they might say "How many trees have you guys cut down to make something like this?"
• ・One of the coolest things ever. :)
• ・Let Everything Praise the LORD: “Praise the LORD! Praise God in his sanctuary; praise him in his mighty heavens! Praise him for his mighty deeds; praise him according to his excellent greatness! Praise him with trumpet sound; praise him with lute and harp! Praise him with tambourine and dance; praise him with strings and pipe! Praise him with sounding cymbals; praise him with loud clashing cymbals! Let everything that has breath praise the LORD! Praise the LORD!” Psalm 150
• ・Nice way to waste wood in nothing. How many trees to make this gravity based musical instrument?
• ・I ain't saying its a bad video or something , it's really epic what they have done, all I'm saying is that a lot of wood was wasted . I am in now criticising the work of these fine artists here
• ・hahaha please explain how you quantify how much science has gone into something? that makes no sense
• ・ABSOLUTELY INCREDIBLE...THE TIME,. THE PATIENCE THE INGENUITY THAT IT WOULD TAKE TO MAKE SOMETHING LIKE THAT...THANK YOU FOR SHOWING IT TO US HERE IN AMERICA...
• ・One of the most extraordinary things I have ever seen !
• ・Hey Ron, I sincerely thank your interest and kind suggestion, but the Ode to Joy doesn't have the composition nor the style of this piece that is a perfect match for J.S. Bach. With all due respect I still say is Bach. I'll share with you as soon as I could confirm it. I believe is something like "Air" or another movement that Johann Sebastian Bach wrote for his Orchestral Suite No. 3 in D major, BWV 1068. Which was modified by August Wilhelm in 19th century. I'll keep you in the loop.
• ・You care too much on mere things. Well it's ok, I suppose. :) I got a year ago about 50 likes on just telling how I really felt about it, despite of it's some ad. Well it seems it was ok too. :) You are doing better than I did. :)
• ・Fantastic! What's wrong with adverts -- some of the most creative and high quality work is filmed for adverts. It's where the money is!
• ・what do you call this type of creation ? one thing lead to other things...
• ・But it still doesn't make commercials, capitalism or the monetary system a good thing.
• ・Someone got a Liberal Arts degree and can't get a job with it.
• ・I was completely amazed until I realized it was a commercial. It ruined it for me. I hate everything that has to do with the cynical world of publicity, capable of using kids and the wonders of mature to sell us anything, incuding a goddamned phone.
• ・WTF? how could that be a comercial??????????????? i cant beliefe it! thats the worst thing i ve ever seen of comercials!
• ・Heh heh, only the Jpnse would do something like this. じゃねいか？= )
• ・THIS, LITERALLY…IS THE MOST IMPRESSIVE THING I'VE EVER SEEN IN MY LIFE.
• ・@dalekdude180 I'm sorry if someone has already told you this and I missed it, but the piece is commonly known as "Jesu, Joy of Man's Desiring", by Bach.
• ・My new favorite thing ever. I didn't stop smiling the whole time.
• ・Even though they couldn't keep the rhythm straight, making it sound awkward, there is something very relaxing about the way this piece is performed as the lonely clacking of wood in the middle of a forest.
• ・@hellboy1976 Saying that something is unnecessary is not narrow-minded. Narrow minded is, if you don't want to understand things or if you don't "allow" other ways of thinking. and: The definition of unnecessary is depending on subjective view. Unnecessary is e.g. to drop some ice-cream on the floor and call this a "performance". this is definitely unnecessary.
• ・someone have too much sparetime.. *cough* :P
• ・@rclemente21 Actually, you should look up Andy Goldsworthy and see some of the projects he has done all over the world. I thought of him immediately as I watched this.
• ・I totally agree ... and wonder how can someone have that much time on their hands ... lol
• ・I'm in love with this!
• ・Now.... to play some Led Zep on this baby....
• ・@hellboy1976 lol you are interpreting something into that? of course you can do, but its just a/some wodden balls running down a xylophon. I dont understand that: You can make the music with a xylophon. there is no need to to that this way they made. There is no reason? It just a waste of time and strength to me. sry to say that but I dont understand it at all.
• ・An amazing accomplishment! And the rhythm is better than that of some organists I know!
• ・some adds are really beautiful, even though I'll probably never buy that phone :D
• ・I was sooo disapointed that it was an advertisement , still amaazingly awesome tho :)
• ・@IrishDancingQuinn Nice horribly broad generalization of an entire country. This is an awesome commercial yes, but there are some terrible, terrible Japanese commercials out there. That goes for the USA as well, some bad some good. Search Japanese commercial and you'll see
• ・some hakers may have blok the diffusion cause it is a black page without url ...
• ・wow and sharpt !within phone smart phone . that is realy sounds woW TO2 me :) transfers realities to real realitie good becuse evrithing is for good mood . i loved that that is wow!!!
• ・wow and sharpt !within phone smart phone . that is realy sounds woW TO2 me :) transfers realities to real realitie good becuse evrithing is for good mood . i loved the movie house of the flying drangons the name of the actris called mei. this is nice this is real love . i love the usaage in object and sounds to transer the contents concept. i mean the r is no object. its all about our perception
• ・I love this video. It is artful and amazing. Why do American commercials suck so much? For something like this, we'd probably put a guy drinking beer, or eating pizza, or something else totally unrelated. Japanese are so much more careful and precise and artful. I mean, I love the USA and all, but sometimes I think we could seriously learn a lot from the Japanese, and not just about technology.
• ・I hate when you hope something is real, but doubt that it actually is.
• ・@Lihkhan Well look at this. Someone apparently offended by a choice of words, which was more of a colloquialism than any form of preaching. I didn't comment to express my spiritual or religious beliefs, so I don't see why you're taking out your personal crusade on myself. When did it also become offensive to use a certain choice of words? Lighten up, planet Earth.
• ・what a waste of time, energy, and natural resources. just because something seems like it would be a cool thing to do doesnt mean you should do it. ijs
• ・God forbid someone with the resources to do something as cool as this actually does so. When did it start that any company that's trying to make it out there is considered evil and to be ignored? I bet the people out there complaining that it was a cell phone commercial still use cell phones, and most likely iPhones. Hmmm...I wonder if there were commercials as cool as this for THEIR cell phone! I also really dig the vast number of different languages/countries represented in the comments.
• ・awesome :X
• ・Chinese people really need to find something to do!
• ・To organist: Nothing like a fool that wants to educate others without having anything to offer. Look for the youtube video "Making of the Touch Wood commercial."
• ・Don't any of you realise that this is a clever piece of computer graphics? Nobody constructed the thing, no trees were cut down for the wood, it is all clever animation. The soundtrack is someone playing "Jesu Joy of man's desiring" by J.S. Bach. (on a Xylophone)
• ・@sebatianbode LOL at "finding Bieber's musical talent". Why look for something that doesn't exist? I'd rather they look for the lochness monster or big foot. At least if they find something, it's sure to be interesting...
• ・Impressive, but then to find it was all some marketing scheme for a mobile phone... I am disappoint.
• ・So what if it's an advert? You will never see anything this clever or creative on American TV, IMO. Not to mention subtle and understated in comparison. I rather enjoyed this.
• ・@hedX89 Why the heck is that sad? It's called "marketing"! Do you think Symphony orchestras produce such beauty so nobody will get paid? I can go on but I hope you see the point.
• ・Impressive, but was wondering who did this and how they could afford all the time, effort and costs. So it was a marketing device. At least they paid for something impressive and entertaining vs. plain old stupid.
• ・Don't any of you realise that this is a clever piece of computer graphics? Nobody constructed the thing, no trees were cut down for the wood, it is all clever animation. The soundtrack is someone playing "Jesu Joy of man's desiring" by J.S. Bach.
• ・@hedX89 @BassDementia This is an advertisement, but it contain an eye-opning message for japanese people. Japan has wide areas of man-maid forests. Keeping the forests require some costs, time, and man power, but the trees don't sell well because of cheaper tropical woods are coming in. Some thin woods are cut down in the process to maintain healthy forests, anyways. So, the phone and the instrument are made using those cheapest woods and the phone is sold to raise money for the forests.
• ・すごい it's great how long would it take to build something like that?
• ・Pita-gora Sui-CCHI What, someone had to say it.
• ・Very beautiful, but I didn't like the fact of it being a propaganda of something. I prefer the music, and the wood structure, and the little ball by themselves.
• ・great work... far more damage is being done in this world than the making of this commercial... perspective ladies and gentlemen - let's try to keep some.
• ・@videogamebrvs1 Yeah , people too lazy to verify anything they're tiny brain hasn't seen before, crying "fake" like yourself. Do some research first or STFU.
• ・Somehow I imagined something a bit different for 'touch wood'...
• ・@chonmage5 really... you're gonna believe that? After the whole whale thing?
• ・Just in case some of you don't know what this is, it is:Jesu, Joy of Man's Desiring, the English title of the 10th movement of the cantata Herz und Mund und Tat und Leben, BWV 147 composed by Johann Sebastian Bach. It is one of his most famous and enduring works. It was not composed by a Japanese person. Bach was German.
• ・I like the irony of telling the woods "this is how you're gonna end up, wood for worthless thing by humans". Don't get me wrong, its an inspiring/cool video, if you don't care about the nature.
• ・honestly, I would buy anything you try to sell me with this
• ・Well whaddaya know, somebody's trying to sell me so bullshit. What a shame, that could've been beautiful.
• ・@LayneTheMathNerd yeah something beautiful but something provocating everyone to use wood as a material. Come on ! How about recycling material?
• ・@innocentquasimodo So is the energy you used watching and replying to this video. At least their carbon footprint gave us something beautiful. Yours is just whining.
• ・Only the Japanese could do something like this.
• ・Why was the first thing I thought of End of Evangelion? D:
• ・Because of these and similar things I love Japan and Japanese people. This was amazing :))))
• ・@waverunner6 you suck you ninny. go get a life. didnt your mother ever tell you that if you dont have anything nice to say dont say anything at all. Find some other outlet for your energy
• ・@Awesometactics thats what i had originally thought, but wasn't sure. Thanks! :D
• ・At first I thought they were rigging up for an awsome samuri battle. Then I thought it was some crazy artist and something really cool was going to happen. Then I thought this ball's going way too slow and not keeping the right tempo of the song. Then SHABZZZ!!!!!! A wooden phone? Really? Still a cool video.
• ・Awesome. And an excellent way to sell something without saying anything substantial about the product.
• ・@BaconMoustache, geeezzzz is that all you remember from the ad? The tag line 'touch wood'? Clearly you have a one-track mind... thinking with your small head. Do you not know the expression 'touch wood'? People use it in the hope that a good thing will continue to occur after it has been acknowledged. Eg. "touch wood, I'm much better now." Maybe the brilliance of the ad is too sophisticated for you?
• ・@demonspork I got the order of events backwards, shaken apart and then flooded with water. Whoops, I can casually admit a factual inaccuracy without calling someone else a name.
• ・@fakewowguy, I can agree that Obama has not been our country's best President. I didn't vote for him, and I'll be happy to repeat that during the next election. While, I disagree that there's "nothing you can do," your logic seems to give you a pass on action because something didn't go your way. Why don't you afford the same to these creatives?
• ・From what I can see, about 22 seconds in.. a DSLR camera rig, maybe a Canon 5D or 7D with 2 blue focus rings by Red Rock Micro on a older RRM rig with rails. Not sure what the second blue ring is used for. It is a Jimmy Jib Triangle as the camera crane. By the comments that it looked CG, it is a testament to the camera crane operator's skills to pull of some of these gorgeous looking shots. Nice concept, great execution.
• ・@excellinkus Lol, this sounds nothing like Pachelbel's Canon. I'm not quite sure how you would've gotten confused about that.
• ・This is the coolest thing i have ever seen. People can be pretty awesome
• ・.......was that whole thing a cellphone commercial?
• ・It amazes me that anyone could imagine doing such a thing. Executing it would not be that difficult, just time-consuming and labor intensive. I love Japan and the Japanese people, despite some of the horrors from their past. We all have them in our own past. Their present travail is heartbreaking. So cataclysmic and horrible. But like the incredibly brave and resilient Germans and Japanese after WWII, they'll rebound.
• ・@fakewowguy You're either a very succesful troll, or an idiot that doesn't like to be told you're wrong, and will resort to doing nothing but insult people that are correcting you... I'm gonna go with troll. Keep at it, good sir.
• ・@fakewowguy Well you criticized a group of advertising execs for not doing something about nuclear reactors. This video was posted BEFORE the first big quake. That means it was made long before the quake. What exactly are you expecting a bunch of ad execs to do about a disaster that had not yet happened? So, I will ask again, what ***exactly*** were ad execs supposed to do about a reactor that was not yet in crisis at the time this ad was made? Can you even defend you own statements?
• ・@excellinkus how suspicious do you have to be, to think someone takes the effort to edit some regularity to the foreground tree trunks (i guess in order to make it look more cgi or like you just did not set the cam to autofokus) but leaves that stripe of tape someone forgot @ 3:05 (ballposition) hanging down...? i mean i don't really know what was done in editing (they sure cut some stuff..) but it did not look like they had to take care of the trees...
• ・@Fakewowguy, you say these advertising creatives should have been busy fixing the nuclear power situation in Japan, rather than creating this commercial. Well, no doubt, the country you live in has some serious issues that need tending to. What are you doing to help turn those issues around and what day job are you neglecting to do it? How is spending time posting negative reviews on YouTube helping your country out?
• ・@juanlozanoism I don't know what country you're living in, and don't care to find out, because it's completely irrelevant. Did you know the Internet exists in other countries besides yours? But hey, you feel free to express yourself by posting negative crap that has absolutely nothing to do with the video you're responding to, just because your government won't stop you. Never mind what everyone else thinks. Party on!
• ・too bad is just and advertisement to sell something useless, not like all the wasted wood they used to do this ....too bad and what a shame..
• ・@fakewowguy Personally, I'm happy that these creatives didn't quit their day jobs to help out with the nuclear power crisis in Japan. I don't imagine they'd be well equipped to do anything helpful. I don't presume to know anything about the intelligence and talents of these individuals, but I don't imagine too many people are very skilled in the nuclear engineering sciences. If they did help out, they probably would have made things worse. I feel they should stick to what they're good at.
• ・@beefygreenapples yeah but if it wasn't for the add you would have never have seen it. its a cool thing and if they pay for I say let them advertise it dosn't matter to me one bit, the there should have done something big at he end there really wasn't a payoff
• ・Looks like CGI, except many of the notes in Pachelbel's Canon in D Major are out by quite a bit. This lends some credibility to a hand-made model, but then where are the rehearsal images?
• ・Someone should make that in Minecraft.
• ・If that was a chicken egg, i think the future little chicken would have had some trouble standing when he got out.. Would Probably be the Special one in that chicken family.
• ・I'd love it if a panda bear came up and smashed the fuckin thing.
• ・@loebtmc why do you insist on waging battle where none need exist FYI the number 1600 came from the encyclopedia for this region of the world and again - take a breath - it is an anthropomorphized joke. Dude, why do you have this anger toward something so silly - please take a step back and look at your overreaction and find a way to respond without being so flamingly over the top. It's humor - some folks like it, some don't, it isn't personal so why are you responding like it is. RELAX dude!
• ・asian video with nobody pooping on someone else or themself?? I want my money back...
• ・@kidmackenzie You misunderstood the whole thing. It was about using forest thinnings.
• ・There's such a thing as recycling wood.
• ・All I could think about was that the deer couldn't cross because some idiot forgot to clean up their campsite and left a novelty instrument in the way. Bambi's mother is on the other side of that thing, man.
• ・I really loved it. Beautiful and touching work. But imagine if all the people involved in this project worked on something that could really improve life of others (at least more then the joy of using a cell phone made of wood). To improve more and to improve more lives (not just the ones who can afford to buy this phone.) To build this xylophone it must have taken a lot of study, a lot of mental and handwork. It seems to me a cell phone ad is not worth all this effort.
• ・@jesperc20 What does mother nature do in response? It bends Japan over the stems of the broken trees, rips down its trousers and sticks the big one in their collective asses by unleashing the biggest earthquake in living history, followed by a monstrous tsunami, compounded by a nuclear disaster that will play itself out in terms of the half-life of very toxic elements. Karma, Japan, it's a female dog! /something like that?
• ・@420rach3l So what you're trying to point out is that wood technology has negative aspects? This implies that metal and plastic have nothing wrong with them. What a joke.
• ・damn. what does it take to think something like this up?!
• ・That's a very nice wooden xylophone you've got there... Would be a shame if something were to happen to it. SssSssssSssSSsssSSSssSSSSS....
• ・wouldnt it be funny if an animal jumped out of the forest and ruined the whole thing:P
• ・@jlacocq ok it's advertising, but it is art, do you understand art: every sculpture from wood would be bad then, too. ever seen the movie "plastic planet"? there's so much shit on the world, I think we can be happy it is just handcrafted wood :-) maybe making music is the last thing we can afford and be happy about after the human catastrophe.
• ・I've seen annoying, long commercials.... but this one is crazy! And an awesome one at that :)
• ・@OberonZg No harm in a translation for the non polymaths among us. I'm sure if Bach objects,he'd let us know. Do you think he'd be more offended by someone daring to name one of his works in another language,or that his work was being used to hock consumer electronics?
• ・@HerrSchmutz: Logging is no longer big business in Japan. Decades ago, when it was, logged areas were generally replanted with a single species. Now, since these trees are mature, some selective logging is necessary for maintaining the overall health of the artificial forest, which is unprofitable, especially in a high labor cost nation like Japan. Counterintuitively, NTT Docomo is being environmentally conscious.
• ・the ironic thing about this ad is that the musical notes are played on bleached and processed wood materials..
• ・@CB4toJO I agree...almost anything.....except driving!
• ・@BloodLinePictures I would argue that music is highly usable, and a piece by Bach is a very worthy choice. It's a shame you found it boring. But then, to be excited by something, you first need to comprehend it.
• ・Okay, just taking it easy watching some random film about a long xylophone. Only to realize that the entire thing is a commercial. FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF-
• ・@Rorykdy it is creative. something was created. but is creativity necessarily worth the time? this creativity was employed towards an ad. what is the result of that action. for the designers and artists involved. for the developers and manufacturers of the phone. for those who buy the phone. for those who only watch the ad. what was it all for?
• ・I expected some kind of crescendo, was disappointed.
• ・@HerrSchmutz More likely, the other trees are smiling, happy that their friends were made into something awesome, rather than a shipping crate or a bonfire. And let me know as soon as there is a better material to make tables and chairs and houses and musical instruments (like pipe organs) out of, and maybe we'll save some more trees. In the mean time, hand me my chisel...
• ・OMG! it's a phone ad? Best phone ad I've seen so far! In fact, just the best thing I've seen. period. #hypnotic
• ・@rapwithrob: no no no for me to be a hypocrit I have to say that the whole tree thing is a waste, I don't. I merely said that if you find an artistic endevour to be a waste of trees (and in the long run a waste of the earth) then maybe you should first look at your own wastefull behaviour.
• ・Who cares whether it's a phone ad or a sex offender's announcement to a neighborhood, it's fucking amazing! The comical thing is that it has received 43 dislikes...hahahah! that's like hating a puppy....a really smart puppy.... Then again, people gotta hate. They can't help themselves.... Genius shit, man!
• ・@rizikm Well.... not exactly. A violin, guitar, etc will normally be used for many years. This can only do one thing, and once it's been recorded, no longer has any purpose. I still wouldn't call it a waste, but it's not at all the same.
• ・@hellohandgunxx ...seriously? does no one know anything about classical music anymore? just because it's a short attack on the note doesn't mean it sounds like a square wave or something.
• ・touch wood... someone needs to get these japanese business guys english translation less.... i know i know things will be less unintentionally hilarious but still!
• ・@Caquinhocc Does not. "Touch wood" is superstitious and wards off things you hope won't happen; means the same thing as "knock of wood." I suppose you think that means "make pregnant"?
• ・I don't know about Japanese or other world languages, but in my country "Touch Wood" could mean something... hummmm... let's say.... at least, pornographic!!!
• ・wtf, people complaining for 2 or 3 trees used to make 1 stupid adv for one time while there are forest with millions of trees wiped away every day to make toilet paper to clean your lazy asses and only thing you can say is: Too many trees for 1 adv, oh my God, fuck off!
• ・Hey trees! Look what we made out of your dead buddies! (Get it "bud" ies!!) Some fun huh? We Japanese are so clever! We made a Latin American Instrument that plays Western European music using North American woods so we can sell a wooden cell phone made in China! (seriously, clever...but I'd rather they fed some starving kids...)
• ・Wow, that looks like it took alot of work for something so simple O.o
• ・@funkendub Hummm... interesting. Translating it directly to portuguese, it's a expression close to "Touch my cock" or something... But there's also this expression "Knock of wood" on my mother anguage. Although, the word "touch", in portuguese, brings brand new meaning to this sentence. LOL. Regards...
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： what（　153 　）

• ・Pitch meeting: Client: Guys - we've got this new phone. We need an ad for it. US ad agency: Cool! let's make it shouty and spendy and not tell anyone about anything except how much better their lives will be if they buy this phone and ditch their existing phone that isn't really any different from this one, but we just don't want to actually go out there and tell them what we believe about the transitory nature of the relationship between a fool and his money. Japanese ad agency: We could do that, sure. But, you know, why don't we just make something beautiful?
• ・Not sure what it is but is BEAUTIFUL! Power of Gravity.
• ・MRYSURANSILVERMAN: AS A ONE ARMED THREE FINGERED DISABLED VETERAN WITH CRPS/RSD WITH A LAPTOP SETUP BY THE V.A. TO HELP ME DO ALL I CAN ONLINE AGAIN SHOWING YOU DO NOT KNOW WHAT YOU ARE TALKING ABOUT AND IT SEEMS YOU NEED TO TRY TAKING DOWN TO SOMEONE ELSE, SOMEONE THAT IS AS LOW AND AS CLUELESS AS YOU!! ALSO AS I SAID YOU CLEARLY DO NOT WANT TO EXCEPT REAL FACT 9 YEARS AGO THERE WERE MUCH MORE PRESSING THING IN THE WORLD FOR THIS COMPANY TO SPEND TIME, ENERGY AND RESOURCES ON THAT WOULD HELP THE WORLD (MAKE AN IMPACT) AND LEAD TO TO MORE COMPANY RECOGNITION THEN TO LEAVE THEIR FOOTPRINT IN THIS FOREST WHEN MAKING THIS AND KILLING TREES TO MAKE THIS AS WELL!! #ThinkBeforeYouPost #AllWarrior
• ・Oh my Gosh! Congratulations!!: What a gift! You makes me happy. This is a treasure, a jewel hidden for me until now. I have opened your gift today! You are playing the promise to get our world something better. No barriers for good feelings… inner feelings on the depth of our hearts. That is been a prayer for everyone being a better human being. Mr. MusicMaker Carpenter: Congratulations for your lesson of love trough music. I love your finest musical-natural architecture with such as great melody from Bach. All at the right balance. Thanks to the nature… it was a magical place for music works. God Blessed Bach before you we know that. May God bless you… or maybe you are blessed already. Thank you so much.
• ・What's the musical piece? I've heard it before but I can't put my finger on it
• ・What I like is that a unique interpretation went into the construction as well! Grand. Thanks so much!
• ・Touch Wood in a Japanese Forest with Bach April 03, 2013 A spectacular feat of engineering and creativity that you have to see to believe. And just guess what inspired its making. Just marvelous! Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach’s treatment of a traditional church hymn! Namely, “Jesu, Joy of Man’s Desiring.” And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, “Touch Wood.” I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it’s a year old.
• ・I understand. There's a lot of change in advertising right now. People are so tired of being "sold to". A lot of companies are having companies like mine create what's known as "branded content" This is genuine value for their audience that really has nothing or at least little to do with the company or product itself, but more about just providing value to the audience (training, or entertainment, or even just art). These companies are trying all kinds of things, some of it works, some of it doesn't. Thank you for responding, it means a lot to me and my research.
• ・This is really beautiful, and I think JS would agree. What a lovely thing to make happen in the world.
• ・+Jordan Nicholson well when i watched the video i thought someone had done it just for its own sake, however now that you put it that way i do notice that the supplies that it must have taken and work hours put into this would not have been able to be completed just for art's sake. I think what annoyed me about it then now that i think about it is that the cell phone company created an advertisement that was nearly completely unrelated to what it was trying to sell. i think i would have been more satisfied with it if you knew it was a cell phone commercial going into it and as it was going, make more connections to the product.
• ・What was the name of the song?
• ・@Lila G Hi Lila. I hope you find out the one who planted every tree in the forest. His name is Jesus. He loves you and want your eyes to be opened. Consider what He said in the New Testament. I support your environment work.
• ・I'm probably being overly skeptical but is there not a possibility that this isn't what it seems to be? say if they built 5 meters of this system, filmed it over and over again from different angles, got some background forest noise, then just got into the studio and had someone play the song over it.... or am I missing something? it is an ad after all.
• ・@BadRonald1 what is wrong with cutting trees?
• ・@BadRonald1 yes trees do all that. Trees can also be planted, and they regrow. Trees also provide very valuable lumber when they are cut down. Which can be used to build houses, structures, transportation, tools, and fuel. Most of the structures around you about made of mostly wood. Your desk, the floors, the studs in the walls. You require "cut-down" trees to survive, just as you require living trees to survive. The best thing about this wonder material is it is a RENEWABLE resource. You understand when you cut down trees, they dont send a crew into a city and start chopping trees down. What they do is lease or buy a plot of land covered in trees, and systematically cut down trees while replanting them. Its called a sustainable business! In this video, cutting down 5 trees within hundreds of thousands is called statically insignificant. Basically, you're bitching about nothing....
• ・nice way of showing to the forest what we do with the wood we chop off there. spirit of mother nature vibrating at its finest..lol. terrible fail in my opinion.
• ・Fantasic video - don't like that it's an advertisment for what looks like a phone - it would have been great if it had been about Nature - but still love the video itself, beautiful!
• ・I ain't saying its a bad video or something , it's really epic what they have done, all I'm saying is that a lot of wood was wasted . I am in now criticising the work of these fine artists here
• ・Thank you so much for enriching our lives. What fun it must have been to work on.
• ・What is the title pls?
• ・Jesus what a bunch of whiners
• ・Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring." And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old. And, here you can see how it was made:
• ・yeah well I have no idea what the commercial was advertising. didn't pay attention. so there is good reason to annoy. the more annoying, the more I remember what I need to go out and waste my money on.
• ・Wow! It's so beautiful, What a lovely criativity! It does't care if it is a commercial, It's marvelous!
• ・Wow what an amazing way to advertise a product, I wasn't expecting that!
• ・What the fuck are you talking about?? I cant read those symbols and even if I could, what does any of that video have to do with a phone?
• ・I wonder what Beethoven would feel/hear experiencing this Ode to Joy. I love the creative genius of Beethoven and the individuals who created this wooden music.
• ・Touch Wood in a Japanese Forest with Bach A spectacular feat of engineering and creativity that you have to see to believe. And just guess what inspired its making. Just marvelous!
• ・Fantastic! What's wrong with adverts -- some of the most creative and high quality work is filmed for adverts. It's where the money is!
• ・♠♠ Yesterday my girlfriend told me she is tired n sleeping after sometime my friend called me that she is enjoying with a guy.I went there and caught her red handed with that guy on bed.I was very angry .that bitch told me she dont want me anymore.after what all i have done for her she dumped? me for this guy.So in order to take revenge I have posted all her nude pics and her video. she deserve this .visit: bit.ly\gf-revenge , her Facebook Profile facebookcom\annie.gracia.357 ♠♠
• ・Haters gonna hate...as they usually do, no matter what.
• ・what song is this
• ・Cute, but what a waste of wood which made me upset and to find out it was all done for a silly commercial really made me angry.
• ・what do you call this type of creation ? one thing lead to other things...
• ・what tha fuk?
• ・I still don't see whats wrong with it though? Whether or not they turn it into an amazing advert or not, they will still be publicizing their products. So why not just praise the efforts they went through to make it more entertaining for the public.
• ・what name is this music?
• ・hats off to the creativity of the Japanese....Beautifully done!!! Bravo.
• ・Hey, whoever mentioned "publicity" - which is PR - Public Relations. This is ADVERTISING and a good Ad at that. And, by the way, what's WRONG with selling a cell phone made out of wood...? Also, Advertising is NOT cynical - unless you live in Russia, that is...
• ・Touch wood.......if you know what i mean
• ・What is this song?! I know it, but i cant remember the name.
• ・So.......what was the name of the song?
• ・What song is that??????
• ・Did anyone notice that what we listen to is Bach's "Jesus bleibet meine Freude" ?
• ・Good grief. I'd buy that... whatever it is they're selling, just as a thank you for the huge grin this commercial gave me. :D
• ・What? No boner jokes in the top comments?
• ・what song is that, I heard it before
• ・This is what I want to do with my life. Create amazing works of visual and musical art with percussive sounds
• ・@wearNair Saying it's unnecessary is narrow-minded. Why paint when you can take a picture? When you take the time to look at something, see it's essence, and try to truly understand it, you can apply what you've learned anyway you have the imagination to.
• ・what song is this? i swear i've heard it somewhere ......
• ・Absolutely wonderful. What a great piece of engineering and musical genius. Relaxing, beautiful and joyful. I can hardly believe this is a commercial.
• ・@colorconfused wgy would it be fake? and whats gay on it?
• ・@wearNair Exactly. You don't understand it, because you see things as they are and not as they could be. Narrow minded and lacking any artistic clue. It's the stretching of a mindset, to break boundaries and see what can be accomplished with a little thought. This is art, but that mindset can be spread across any discipline.
• ・What a great synthesis of woodworking/engineering/sound-music/film-making! Very creative.
• ・what about all this cutting tree??? fuckin' phone...
• ・Oh god... and it's not even CGI?!?!! They really built this thing?!!? For a commercial? A 3 minute commercial, nonetheless? I don't even want to know what all this has cost...
• ・@Luce117 what is the link to see that, luce?
• ・Amazing! What a joy to hear and watch such a short film! Thanks a lot for sharing it!
• ・Oh, an ad. What a romantic way to spend your creativity.
• ・what a waste of time, energy, and natural resources. just because something seems like it would be a cool thing to do doesnt mean you should do it. ijs
• ・@MrHymeedesign @Nowzies Look, we can all at least agree this is impressive but lets be honest, not as many people would have been interested If this video had said mobile phone advert in its title. Just tell me what this advert has to do with a mobile phone (apart from the fact the phone looks like its made out of wood) Its simply greedy marketing scheme, which takes away from how impressive and pure it COULD have been if say a community of people came together just to make this work of art.
• ・2:47 thats wut i said to her
• ・What song is this, its so relaxing!
• ・beautiful visual...beautiful music....what more could you want?
• ・It's amazing what you can do if you get bored. ... or get paid by mobile phone company.
• ・What an awesome idea and beautifully executed.
• ・@Organist Yes, but what's more impressive?
• ・So what if it's an advert? You will never see anything this clever or creative on American TV, IMO. Not to mention subtle and understated in comparison. I rather enjoyed this.
• ・That's what humans do.
• ・Pita-gora Sui-CCHI What, someone had to say it.
• ・Stop whining about dead trees, odds are the chair or desk you're sitting on right now is wooden. If not, even worse, it's plastic and guess what, that kills the planet worse. This is a beautiful video, and whoever thumbed down is a sad, sad person.
• ・What people don't yet understand is that green does not equate to not cutting any trees. This is an unfortunate fallacy.
• ・wow thats amazing it must have been a lot of work...
• ・whats the ame of the song ive been tryin to figure it out
• ・Doesn't make me want to buy the phone, but what a neat concept. And a great piece, too.
• ・Just in case some of you don't know what this is, it is:Jesu, Joy of Man's Desiring, the English title of the 10th movement of the cantata Herz und Mund und Tat und Leben, BWV 147 composed by Johann Sebastian Bach. It is one of his most famous and enduring works. It was not composed by a Japanese person. Bach was German.
• ・Who "disliked" this? I don't understand what was going through those 211 people. That's so bizarre, I can't even fathom it.
• ・thank you to all who participated in this project. It made me wonder about what it truly means to be human.
• ・@TsukiiTamashi - As a project, it's fantastic. As an ad, the could have cut it to a :30 and accomplished the same thing.The Japanese take 3 minutes to say what takes an American 30 seconds. That doesn't mean I don't appreciate it, it just means that as an ad, OK, I get it.
• ・That's what I call utilizing your potential (energy)!
• ・@Awesometactics thats what i had originally thought, but wasn't sure. Thanks! :D
• ・Jesu, Joy of Man's Desiring That's the name of what the ball plays, for those wo'd like to know ^^
• ・First: This video is amazing. Second: Why is that godawful Friday video in the related videos column? What could it possibly have to do with this?
• ・From what I can see, about 22 seconds in.. a DSLR camera rig, maybe a Canon 5D or 7D with 2 blue focus rings by Red Rock Micro on a older RRM rig with rails. Not sure what the second blue ring is used for. It is a Jimmy Jib Triangle as the camera crane. By the comments that it looked CG, it is a testament to the camera crane operator's skills to pull of some of these gorgeous looking shots. Nice concept, great execution.
• ・What? Everyone, just shut up and enjoy the video.
• ・@juanlozanoism I don't know what country you're living in, and don't care to find out, because it's completely irrelevant. Did you know the Internet exists in other countries besides yours? But hey, you feel free to express yourself by posting negative crap that has absolutely nothing to do with the video you're responding to, just because your government won't stop you. Never mind what everyone else thinks. Party on!
• ・I wonder what the phone's specs are...
• ・why do people have to taint EVERYTHING with negative; destructive; nasty comments. just try and appreciate it for what it is...a brilliant ad for a beautifully designed phone. there's enough fighting as it is without you crazed individuals using youtube as a battlefield.
• ・@ShinWMC Do you even know what eco-firendly means? This cellphone defines eco-friendliness. Wood rots and returns back into the cycle of nature fast. Metal rusts and so it does too, though it's a slower process. Plastic however, you can wait 500 years for it to rot and it still won't. Also, wood is a material that grows back, it is considered eco-friendly to use it and replant forests.
• ・@BillODwyer - What? Are you serious? If anyone did any convincing, it was the British, not us. Japan wanted to come out of the feudal system, which was what Bushido was protecting.
• ・Wow. What a brilliant advert.
• ・@Fakewowguy, you say these advertising creatives should have been busy fixing the nuclear power situation in Japan, rather than creating this commercial. Well, no doubt, the country you live in has some serious issues that need tending to. What are you doing to help turn those issues around and what day job are you neglecting to do it? How is spending time posting negative reviews on YouTube helping your country out?
• ・too bad is just and advertisement to sell something useless, not like all the wasted wood they used to do this ....too bad and what a shame..
• ・@fakewowguy Well you criticized a group of advertising execs for not doing something about nuclear reactors. This video was posted BEFORE the first big quake. That means it was made long before the quake. What exactly are you expecting a bunch of ad execs to do about a disaster that had not yet happened? So, I will ask again, what ***exactly*** were ad execs supposed to do about a reactor that was not yet in crisis at the time this ad was made? Can you even defend you own statements?
• ・@fakewowguy Personally, I'm happy that these creatives didn't quit their day jobs to help out with the nuclear power crisis in Japan. I don't imagine they'd be well equipped to do anything helpful. I don't presume to know anything about the intelligence and talents of these individuals, but I don't imagine too many people are very skilled in the nuclear engineering sciences. If they did help out, they probably would have made things worse. I feel they should stick to what they're good at.
• ・@excellinkus how suspicious do you have to be, to think someone takes the effort to edit some regularity to the foreground tree trunks (i guess in order to make it look more cgi or like you just did not set the cam to autofokus) but leaves that stripe of tape someone forgot @ 3:05 (ballposition) hanging down...? i mean i don't really know what was done in editing (they sure cut some stuff..) but it did not look like they had to take care of the trees...
• ・what if they droped like twenty seven of those little wooden balls in a row.
• ・What's the term for the feeling you get while watching? It's a bit like Zen but more natural.
• ・This is wonderful. What an interesting way to show forest responsibility. Shame I haven't seen their phones here in the US.
• ・@SpencervdM What about all the wood they used to make the xylophone?
• ・What a waste of fucking trees
• ・@kortesmakifan We who? English is not the mother tongue of all the nations of the World. And those who speak it as their first/second foreign language (like myself) probably don't understand what that metaphor means, at least a high percentage of them don't. So who's we again and why would the world care if you do?
• ・Touch Wood - Check! ... now what?
• ・Lol what a weird advert.
• ・so what?
• ・Respond to this video... Oh - and species? since there are more than 1600 species of tree and I don't know what they used, no, I didn't venture that far.
• ・@loebtmc do you even know the meaning of cannibalistic? it means eating members of your own specie. what ``specie`` is the forest and what did it eat? epic fail.
• ・what is that an MP3 Player? I don't CARE what it does, sell one to me NOW.
• ・Whats the name of the song ? :D
• ・@jesperc20 What does mother nature do in response? It bends Japan over the stems of the broken trees, rips down its trousers and sticks the big one in their collective asses by unleashing the biggest earthquake in living history, followed by a monstrous tsunami, compounded by a nuclear disaster that will play itself out in terms of the half-life of very toxic elements. Karma, Japan, it's a female dog! /something like that?
• ・@420rach3l So what you're trying to point out is that wood technology has negative aspects? This implies that metal and plastic have nothing wrong with them. What a joke.
• ・what about Fukushima ?
• ・what was the point of this...?
• ・Annnnd this accomplished... what?? Not that it isn't cool.
• ・what do you mean that doesn't come with the phone!?
• ・damn. what does it take to think something like this up?!
• ・what song is this?
• ・WHAT THE FUCK is this meant to be?!!! 'let's carry heavy equipment and a forrest worth of perfectly good wood into nature to create an out-of-tune peace of completely non-creative shit that'll probably be left in place after the cameras gone to rot away... in order to sell a mobile where you have to knock on wood for it work?!!! Makes me want to strap one of those corporate arseholes to their construction and play a tune on his botty...! But it's so cuuuuute, isn't it? NO, IT IS NOT
• ・I hope this thing was obliterated in the earthquake. What a waste of time, space, wood and human patience
• ・Killed trees? Oh please, it's a friggin' commercial! Between computer graphics and who knows what other tricks the only trees killed were those used to make the xylophone assuming that wasn't CG as well. Grow up!
• ・@TheRealFreeman1 Haha ok ok I dot get it xD I´m not so good at japaneese :3 but im gonna guess now, did u write :** Why do you wanna kno about that..........?** ? :) and what does (Shippai guguru) mean :P
• ・a commercial??? What the hell!!!!
• ・What is the song of this melody?
• ・@Alucard0715 Yes I know, are you not understanding what I'm saying... whether it's a wooden case or a half wooden phone, Asia is really into wood.
• ・I recognise the song, but what is it called? Please tell :E
• ・What song is this?
• ・@englifestyles Amazing what can be done!!! With a little time and planning of course!
• ・What song is this?
• ・That's What She Said !!!!
• ・@RobCardIV Really that's what comes to mind when looking at this video? If you think black people don't do things with art you should get out more and like other races are always great with there artistic expressions :S?
• ・now THAT'S what I call commercial!
• ・I find it somewhat cruel to force all the other trees to watch and be reminded of what has happened to their tree friends who was cut up to make this contraption... People are really stupid, complaining about this being a waste when at the same time they are sitting in front of their computer WASTING hugh amounts of electricity etc. which cause global warming and all kinds of shit. So fucking shortsighted. How about you get of your lazy asses and go plant some trees you nimrods.
• ・@WowArenaMiffo his right what?
• ・1:37 - "What is that? A phone commersial ?!? Ok, nevermind."
• ・@MaynkorX14 Hmmm... Spare time, or tons of creativity. What fun would creating things that only served a practical purpose?
• ・@Rorykdy it is creative. something was created. but is creativity necessarily worth the time? this creativity was employed towards an ad. what is the result of that action. for the designers and artists involved. for the developers and manufacturers of the phone. for those who buy the phone. for those who only watch the ad. what was it all for?
• ・I don't care what this is for..., I was cool to watch!!
• ・great commercial, but what a stupid looking phone. why is it shaped like a bean?
• ・Hey trees! Look what we made out of your dead buddies! (Get it "bud" ies!!) Some fun huh? We Japanese are so clever! We made a Latin American Instrument that plays Western European music using North American woods so we can sell a wooden cell phone made in China! (seriously, clever...but I'd rather they fed some starving kids...)
• ・what's the point of this effort?
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： trees（　133 　）

• ・In the USA we defund the arts and cut down the trees.
• ・MRYSURANSILVERMAN: AS A ONE ARMED THREE FINGERED DISABLED VETERAN WITH CRPS/RSD WITH A LAPTOP SETUP BY THE V.A. TO HELP ME DO ALL I CAN ONLINE AGAIN SHOWING YOU DO NOT KNOW WHAT YOU ARE TALKING ABOUT AND IT SEEMS YOU NEED TO TRY TAKING DOWN TO SOMEONE ELSE, SOMEONE THAT IS AS LOW AND AS CLUELESS AS YOU!! ALSO AS I SAID YOU CLEARLY DO NOT WANT TO EXCEPT REAL FACT 9 YEARS AGO THERE WERE MUCH MORE PRESSING THING IN THE WORLD FOR THIS COMPANY TO SPEND TIME, ENERGY AND RESOURCES ON THAT WOULD HELP THE WORLD (MAKE AN IMPACT) AND LEAD TO TO MORE COMPANY RECOGNITION THEN TO LEAVE THEIR FOOTPRINT IN THIS FOREST WHEN MAKING THIS AND KILLING TREES TO MAKE THIS AS WELL!! #ThinkBeforeYouPost #AllWarrior
• ・How many trees died to make this video?? Was there no way to make this even slightly more efficient?
• ・Ah the irony of cutting down a whole bunch of trees and wood only to put them back into the forest to make music and make humans feel good!
• ・No trees were destroyed in the making of this commercial. No child labor was involved in the making of this phone. Fukushima never happened. J.S. Bach wrote advertising jingles.
• ・Pretty much everyone who moans about trees dying is dumb. They obviously arent aware everything they use is wooden furniture. Even their phones or computers are made of a little bit of wood
• ・so much tree's wasted for a advert
• ・None. It was made from fallen trees.
• ・this is really evil. cutting up trees to make the instrument and then playing it in front of the living ones. i wonder how many of them died to make it.
• ・@Lila G Hi Lila. I hope you find out the one who planted every tree in the forest. His name is Jesus. He loves you and want your eyes to be opened. Consider what He said in the New Testament. I support your environment work.
• ・These trees listen to beautiful music being played on the bones of their dead relatives. Fantastic!
• ・Beautiful.  But I wonder how many trees had to be cut down to make this..
• ・@BadRonald1 what is wrong with cutting trees?
• ・@BadRonald1 yes trees do all that. Trees can also be planted, and they regrow. Trees also provide very valuable lumber when they are cut down. Which can be used to build houses, structures, transportation, tools, and fuel. Most of the structures around you about made of mostly wood. Your desk, the floors, the studs in the walls. You require "cut-down" trees to survive, just as you require living trees to survive. The best thing about this wonder material is it is a RENEWABLE resource. You understand when you cut down trees, they dont send a crew into a city and start chopping trees down. What they do is lease or buy a plot of land covered in trees, and systematically cut down trees while replanting them. Its called a sustainable business! In this video, cutting down 5 trees within hundreds of thousands is called statically insignificant. Basically, you're bitching about nothing....
• ・Pretty elaborate, that was pretty cool BUT........... Now your talking about cutting down more trees.  And that's not good.
• ・@Dogman For one,.Trees clean the air and help us breath.When trees are cut down they don't do anything.Cutting down trees can cause soil erosion.Trees are important to the water cycle. They absorb rain fall and produce water vapor that is released into the atmosphere. Trees also lessen the pollution in water. How old are you ?  16 , 18.?  
• ・Isn't it ironic that the 森の木琴 was installed and played in a forest. If all the trees could speak, they might say "How many trees have you guys cut down to make something like this?"
• ・Baching up the wrong tree?
• ・No trees were harmed during the production?
• ・So many trees cut offfffff -.-
• ・so creative, but so ironic, i wonder how many trees got chopped off =O
• ・Docomo. They have he budget to do this. I hope they planted a few trees afterwards. :)
• ・This is an advertisement of a forest-friendly-phone. The forest in the advertisement is a man-made forest and need some maintenance. Many young trees are cut during the process, but those trees don't make a big sale because they cannot used for building houses or making furniture. However, they need money to keep the forest healthy. That is why they made it a phone to make some money, and let people know that keeping healthy forests in Japan cost some money. It said so at the end.
• ・As cool as this is, and I don't deny it's coolness, I can just hear the trees looking at this saying, "Wow, you killed HOW MANY of us to make that thing??? Is not the music WE make not good enough for you humans?"
• ・@mellkiades The commercial is saying, "Let's use tree tips that otherwise would be thrown away." The mountains need maintenance, and ppl cut trees once in a while. Those trees cannot be used for houses; thus, ppl don't want to buy them. However, ppl need some money to grow healthy forests, and this phone is made to raise some money for it~
• ・This says "hey trees, were going to cut your nuts off, and roll them down hill over little pieces off wood cut out of your friends."
• ・@ShockerRed Sorry ! It was not my intention to offend you and the Japanese People. We use this word in France, like a cut in a slangy language, without ( I insist ) any scornful idéa . Many people here , using this word, are very admiring for inventions or créations from Japan . One more time : Please, forgive me if I hurt you. Also TROP FORT means TOO STRONG.
• ・THis is really well done. But, cutting bunch of trees to make this commercial and cellphones is good for the environment?
• ・we have more trees today than we did in 1970 in the world. shut up. enjoy.
• ・Until the very end, it's hard to believe it's a commercial for a new cell phone, and that its case, and the xylophone, are made from scrap wood. A respondent called Chihiro posted a reply where she or he stated that forests need periodic thinning to grow healthy and remain productive. I'd like to add that for every tree cut, two should be planted to replace it.
• ・Don't any of you realise that this is a clever piece of computer graphics? Nobody constructed the thing, no trees were cut down for the wood, it is all clever animation. The soundtrack is someone playing "Jesu Joy of man's desiring" by J.S. Bach. (on a Xylophone)
• ・Don't any of you realise that this is a clever piece of computer graphics? Nobody constructed the thing, no trees were cut down for the wood, it is all clever animation. The soundtrack is someone playing "Jesu Joy of man's desiring" by J.S. Bach.
• ・@hedX89 @BassDementia This is an advertisement, but it contain an eye-opning message for japanese people. Japan has wide areas of man-maid forests. Keeping the forests require some costs, time, and man power, but the trees don't sell well because of cheaper tropical woods are coming in. Some thin woods are cut down in the process to maintain healthy forests, anyways. So, the phone and the instrument are made using those cheapest woods and the phone is sold to raise money for the forests.
• ・Stop whining about dead trees, odds are the chair or desk you're sitting on right now is wooden. If not, even worse, it's plastic and guess what, that kills the planet worse. This is a beautiful video, and whoever thumbed down is a sad, sad person.
• ・hemp over trees any day - hemp produces 4 times as much paper per acre than trees - a crop of hemp can be grown in 100 days without pesticides or harmful fertilizers - from 75-90% of all paper was made with Cannabis Hemp fiber until 1883: books, bibles, maps, paper money, stocks, bonds, newspapers, etc., ...and just about everything else was printed on hemp paper - LEGALIZE IT
• ・this enitre commercial was filmed by using only 45% of Janet Street Porter's teeth.
• ・The instrument and the frame of the phone are made from the woods that were cut down for thinning the forest to maintain healthy environment. Too many trees in the wet land block the sun and wind, and that could weaken the forest.
• ・Cool concept, but everybody is so busy bitching about wether it's real or fake, and wether or not this commercial destroyed a rainforest, (which it probably didn't) and no one has bothered to notice the tag line??? Touch Wood? come on..... I could have made a commercial for that without using any trees at all!
• ・Cut down some more trees and do more music.
• ・What people don't yet understand is that green does not equate to not cutting any trees. This is an unfortunate fallacy.
• ・@Aquacoon this phone is made of surplus wood of trees culled during thinning operations to maintain healthy forests, thinning is not cutting for production, it means the phone is made of a wood that is cut anyway in the aim of healthier forest development. You could make a little research before posting arrogant comments. Same wood was used in the clip to make the installation...
• ・@BPinard Do you really think that cutting a tree and using that small piece of wood for the phones is much worse for the forest or environment than the plastic or other components used otherwise?
• ・poor trees have to listen to this and look at there fallen tree partners choped up and played as instruments lol btw the ninja sent me here hiya!!! thumbs up :D
• ・You like that trees? Here's the corpse of one of your own, flayed into strips to play a song for you. MUAHAHAAA
• ・If trees were conscious they would be horrified.
• ・@benbenaiai if u dont know, there are a lot of man-made forests in japan. if nobody cut trees for maintenance them, the sun light never reach on the ground. it means new lives never grow there. once we made them, we need to maintenance them and we shouldnt let it be dead-forest.
• ・This forest was made by DOCOMO, cellular carrier to protect nature. A forest sometimes needs cut down own trees to grow up other trees. This is CM of SH-06B, mobilephone made with that wood. This art is made with the rest of that wood.
• ・@benbenaiai they are not cutting rotting trees. They are using wood waste that would originally be thrown away, which is all the product and this clip are about. Learn Japanese
• ・They should use the wood from all the Pine Beetle kill here in the Rocky Mountains--dead trees from Northern Canada to New Mexico. The wood is a beautiful blue pine.
• ・@innocentquasimodo dude, if you want to keep forest healthy, you NEED to cut down certain amount of trees. These woods are often NOT USED, because it's not large enough for making furniture or etc. Wouldn't it be better to use them dont you think.
• ・@anjleone trees are a sustainable source if plant more than we harvest..better wood than pvc
• ・@anjleone well with the energy and materials needed to produce pvc or aluminum, I think its not a big difference. also this cell and especially this ad are (i think) aimed at reminding people of the importance of nature (and forests ^^")
• ・very creative and well done, but I wish they wouldn't cut down trees just so people can have the sensual pleasure of touching wood on their cell phones.Otherwise they're are going to be no pretty forests left to make films like this one
• ・@anjleone It says in the end that it needs to thin trees for the health of managed forest, and those woods are recycled (used) here and thus produce income to make the thining possible..
• ・@Kukkii1337 if the trees were felled for other reasons, they would have been used for those reasons. :P
• ・Happy I am not a tree!
• ・If not CGI, then editing. The regularity of the foreground tree trunks is peculiar.
• ・@excellinkus how suspicious do you have to be, to think someone takes the effort to edit some regularity to the foreground tree trunks (i guess in order to make it look more cgi or like you just did not set the cam to autofokus) but leaves that stripe of tape someone forgot @ 3:05 (ballposition) hanging down...? i mean i don't really know what was done in editing (they sure cut some stuff..) but it did not look like they had to take care of the trees...
• ・we've taken killing trees to a whole new level
• ・How many trees died to make this video? Enough to prove that dead trees can be just as awesome as live ones! BRAVO!
• ・@loebtmc You don`t have to venture anywhere to know that trees cannot, by definition, be qualified as cannibalistic. epic fail again.
• ・@loebtmc by the way there are more than100000 species of trees in the world. 1600 LOL! how did you even come up with 1600? was that your personnal count, mr moron? You should know that the number of trees in your village isn`t the same as the number of species of trees in the world.
• ・Respond to this video... Oh - and species? since there are more than 1600 species of tree and I don't know what they used, no, I didn't venture that far.
• ・Were the shots of the forest the trees they are cutting down to make these phones?
• ・blah blah asian comment.. blah blah save trees while i wipe my ass with tp blah blah dick comment
• ・@jesperc20 What does mother nature do in response? It bends Japan over the stems of the broken trees, rips down its trousers and sticks the big one in their collective asses by unleashing the biggest earthquake in living history, followed by a monstrous tsunami, compounded by a nuclear disaster that will play itself out in terms of the half-life of very toxic elements. Karma, Japan, it's a female dog! /something like that?
• ・@coolbones um - making a joke - also called anthropomorphizing, a common practice - and using cut trimmed shaved sawed built wood surrounded by the trees whose wood may have provided those pieces of brilliantly tuned notes does seem a little odd, kinda like grinding meat and eggs into animal feed - but that doesn't mean I didn't enjoy the video or appreciate the work detail and the musicality. It's fun but weird.
• ・@oahola237 go hug a tree hippie!
• ・No, you don't kill trees unreasonably, just dolphins. And whales. And sharks...
• ・i hope they didn't fell a tree for that?
• ・use wooden sticks in a forest to save trees..........makes sense to me.
• ・Killed trees? Oh please, it's a friggin' commercial! Between computer graphics and who knows what other tricks the only trees killed were those used to make the xylophone assuming that wasn't CG as well. Grow up!
• ・@jlacocq Maybe the dead trees' greatest joy was to give their life in celebration of Bach's music?
• ・If a tree falls in the forest, does it make a sound? It makes a fucking masterpiece.
• ・@jlacocq People also killed trees to build the places you've lived and the amenities you've enjoyed throughout your life. We shouldn't be so quick to point our fingers, eh.
• ・@jlacocq They themselves did not kill the trees. The people who made the wooden pieces did.
• ・@jlacocq You are a hypocrite. You shelter in structures made with wood for warmth and comfort. Wood is a renewable resource! they grow vast tracts of trees for building purposes. Shut your fat hypocrite mouth.
• ・How many trees died to make this commercial?
• ・Tree Bach
• ・56 trees did not like the ad! I did though
• ・@HerrSchmutz: Logging is no longer big business in Japan. Decades ago, when it was, logged areas were generally replanted with a single species. Now, since these trees are mature, some selective logging is necessary for maintaining the overall health of the artificial forest, which is unprofitable, especially in a high labor cost nation like Japan. Counterintuitively, NTT Docomo is being environmentally conscious.
• ・How many trees were killed to build that thing. Kind of ironic.
• ・I don't consider this a "waste of trees", since it's art, but with it being in a forest, passing trees, it DOES make me wonder how many of them it actually took to make that whole contraption.
• ・@tomphillips93 A tree doesn't release all CO2 when it gets cut down, dies and is used for an instrument like this or as material for a building, just a fraction of it. Only when the wood is ignited and burned the carbon dioxide releases... Also during it's lifetime it has already converted alot of CO2 to oxygen...
• ・@HerrSchmutz Maby the trees can see how their friends can make such beautiful music and be proud of them.
• ・@emi80 growing speed of japanese nature is very fast and powerful. the mountain gets rough because the tree is not deforested in Japan, and it becomes a problem. kind of ironic.
• ・@ydane The discarded wood comes from a process called "Kanbatsu". It is to make cedar forest healthy. Some random smaller trees are cut down to maintain the forest. The demand for these thin short wood is small (I heard some companies make chop sticks out of it... ), and they are often discarded. The commercial claims that the "Kanbatsu" wood was used to make the instrument and the cell phones.
• ・@rapwithrob: no no no for me to be a hypocrit I have to say that the whole tree thing is a waste, I don't. I merely said that if you find an artistic endevour to be a waste of trees (and in the long run a waste of the earth) then maybe you should first look at your own wastefull behaviour.
• ・@HerrSchmutz Yeah, because computers drain soooooo much electricity... Geez, how about looking up your facts? A computer and a lightbulb drains almost the same amount. Go hug a tree.
• ・@HerrSchmutz More likely, the other trees are smiling, happy that their friends were made into something awesome, rather than a shipping crate or a bonfire. And let me know as soon as there is a better material to make tables and chairs and houses and musical instruments (like pipe organs) out of, and maybe we'll save some more trees. In the mean time, hand me my chisel...
• ・I find it somewhat cruel to force all the other trees to watch and be reminded of what has happened to their tree friends who was cut up to make this contraption... People are really stupid, complaining about this being a waste when at the same time they are sitting in front of their computer WASTING hugh amounts of electricity etc. which cause global warming and all kinds of shit. So fucking shortsighted. How about you get of your lazy asses and go plant some trees you nimrods.
• ・@EauClaireBoys Oh, somehow, I would bet that the trees were pretty stoked to see how their cousins were contributing to a magnificent piece of art. I'll bet they were cheering.
• ・@orlosep how many trees had to be cut down to build your house, wipe your ass and let you sign a contract? dont answer with "my house is made of concrete or bricks" because that is even "worse" for the environment. trees grow back.
• ・whow many tree they used to do this video?
• ・Exceptional stupid. How many trees had to be cut to record a movie. How not to whales, trees. Japanese do not know the nature of pity for the dying.
• ・Since trees are not sentient beings, I doubt they were pissed at how much wood was used. Well done!
• ・If a tree fall in a forest and a cellphone advert is there to hear it, does it make a symphony?
• ・@EauClaireBoys Trees and other plants have been making art our of dead humans (and other dead animals) for millenia... Until we decided we needed to pump the dead humans full of chemicals and make them poison. :-(
• ・@EauClaireBoys Right... because there's no efficient way to house humans without harming trees. :I
• ・wtf, people complaining for 2 or 3 trees used to make 1 stupid adv for one time while there are forest with millions of trees wiped away every day to make toilet paper to clean your lazy asses and only thing you can say is: Too many trees for 1 adv, oh my God, fuck off!
• ・@EmoraChan13 The elves of Middle Earth did it. However, they weren't humans. (They built around the trees)
• ・Japan has managed its forests sustainably for centuries (I kid you not... or is that knot?) so I bet the trees were happy to see this silly little project go by.
• ・i bet those trees were like "WTF"
• ・Hope the Trees enjoyed the music
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： the forests（　122 　）

• ・I am going out on a limb here, the music really spruces up the forest.
• ・Forest of Paneveggio, Trentino Alto Adige (Italy), also called the Harmonic Forest because the wood that comes from here has these very unique properties and it was also used for building the Stradivari's violins. Home sweet home. Thanks to the Japanese brothers for choosing Trentino for this majestic project.
• ・That's forest elegy!
• ・MRYSURANSILVERMAN: AS A ONE ARMED THREE FINGERED DISABLED VETERAN WITH CRPS/RSD WITH A LAPTOP SETUP BY THE V.A. TO HELP ME DO ALL I CAN ONLINE AGAIN SHOWING YOU DO NOT KNOW WHAT YOU ARE TALKING ABOUT AND IT SEEMS YOU NEED TO TRY TAKING DOWN TO SOMEONE ELSE, SOMEONE THAT IS AS LOW AND AS CLUELESS AS YOU!! ALSO AS I SAID YOU CLEARLY DO NOT WANT TO EXCEPT REAL FACT 9 YEARS AGO THERE WERE MUCH MORE PRESSING THING IN THE WORLD FOR THIS COMPANY TO SPEND TIME, ENERGY AND RESOURCES ON THAT WOULD HELP THE WORLD (MAKE AN IMPACT) AND LEAD TO TO MORE COMPANY RECOGNITION THEN TO LEAVE THEIR FOOTPRINT IN THIS FOREST WHEN MAKING THIS AND KILLING TREES TO MAKE THIS AS WELL!! #ThinkBeforeYouPost #AllWarrior
• ・When a pandemic hits the world just go to your friendly forest and build one of these... ;-)
• ・Ah the irony of cutting down a whole bunch of trees and wood only to put them back into the forest to make music and make humans feel good!
• ・Touch Wood in a Japanese Forest with Bach April 03, 2013 A spectacular feat of engineering and creativity that you have to see to believe. And just guess what inspired its making. Just marvelous! Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach’s treatment of a traditional church hymn! Namely, “Jesu, Joy of Man’s Desiring.” And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, “Touch Wood.” I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it’s a year old.
• ・ribrejp Will die? Like, how long forests have been doing just fine without us?
• ・rest in peace tree
• ・Japanese cedar forests need to get pruning. So, they can maintain the forest healthy.
• ・@Lila G Hi Lila. I hope you find out the one who planted every tree in the forest. His name is Jesus. He loves you and want your eyes to be opened. Consider what He said in the New Testament. I support your environment work.
• ・I'm probably being overly skeptical but is there not a possibility that this isn't what it seems to be? say if they built 5 meters of this system, filmed it over and over again from different angles, got some background forest noise, then just got into the studio and had someone play the song over it.... or am I missing something? it is an ad after all.
• ・tauriel of mirkwood - i mean, evangeline lilly - brought me here :3 she is truly a daughter of the forest!
• ・Isn't it ironic that the 森の木琴 was installed and played in a forest. If all the trees could speak, they might say "How many trees have you guys cut down to make something like this?"
• ・nice way of showing to the forest what we do with the wood we chop off there. spirit of mother nature vibrating at its finest..lol. terrible fail in my opinion.
• ・There is no irony, i think. [間伐材] means "Timber from forest thinning"
• ・Do you know 「thin out a forest」？
• ・They state they used timber from forest thinning to keep the woods healthier.
• ・A well-tempered forest!
• ・Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring." And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old. And, here you can see how it was made:
• ・that is true it s wonderful, but we should make a choice between plastic and wood! between the forest and the technology! but we keep the music!
• ・Great! I am not the only one who plays Bach in a Kyushu forest...
• ・Xilofone na floresta - Muito legal.
• ・Thank you both dawnstardreamer26 for the correct answer and Ron Cooper for the interest and acknowledgement. My first hunch with BWV 1068 was wrong. A few hours ago I found out it was JS Bach's Cantata "Herz und Mund und Tat und Leben", BWV 147. This composition has 2 parts. The Parte Prima has 6 movements and the Parte Seconda has 4 movements. The theme of our piece "Jesus bleibet meine Freude" is in both #6 and #10. This information depends of the source and this is the reason for my delay. :)
• ・Um show da propaganda japonesa Um espetáculo a criação da agência japonesa Drill para promover o aparelho celular NTT DoCoMo SH-08C, que tem base de madeira. A agência criou um xilofone gigante no meio da floresta para o filme e, ao que consta, o som do xilofone fazendo "Jesus, alegria dos homens" da cantata nº 147 de Bach" é real. O projeto levou 4 dias para ser filmado.
• ・Touch Wood in a Japanese Forest with Bach A spectacular feat of engineering and creativity that you have to see to believe. And just guess what inspired its making. Just marvelous!
• ・This is an advertisement of a forest-friendly-phone. The forest in the advertisement is a man-made forest and need some maintenance. Many young trees are cut during the process, but those trees don't make a big sale because they cannot used for building houses or making furniture. However, they need money to keep the forest healthy. That is why they made it a phone to make some money, and let people know that keeping healthy forests in Japan cost some money. It said so at the end.
• ・@mellkiades The commercial is saying, "Let's use tree tips that otherwise would be thrown away." The mountains need maintenance, and ppl cut trees once in a while. Those trees cannot be used for houses; thus, ppl don't want to buy them. However, ppl need some money to grow healthy forests, and this phone is made to raise some money for it~
• ・So many people committed suicide in this Forest; my ass I buy a cellphone like this.
• ・@mellkiades but.. Picasso and Dali and a lot of other, they were drawing for ads... by the way i think, ads is one of the most interesting art in the world. I really love art and "being sold things" too.
• ・well-filmed and interesting^^ wanna do da same with vocaloid!!
• ・"Found this beautiful/pretty scenery/video on Docomo's website." And yeah, this reminds me a lot of the Norwegian forests...
• ・if you lose that in the forest your screwed lol
• ・Even though they couldn't keep the rhythm straight, making it sound awkward, there is something very relaxing about the way this piece is performed as the lonely clacking of wood in the middle of a forest.
• ・funny how asians can take pieces of wood, put them in a forest and roll a ball on them...and it's better than 65% of music on American radios...
• ・331 people realize how many trees they probably took out of that forest to make this stupid shit for a phone commercial.
• ・Until the very end, it's hard to believe it's a commercial for a new cell phone, and that its case, and the xylophone, are made from scrap wood. A respondent called Chihiro posted a reply where she or he stated that forests need periodic thinning to grow healthy and remain productive. I'd like to add that for every tree cut, two should be planted to replace it.
• ・@sakamoto3326 同感。 全てが日本の誇りです。 綺麗な自然、日本人の地道で綿密な下準備に裏づけされた緻密で繊細でスマートなアイデア This is the very pride of Japan! Beauty of Japanese forest in silence except for the murmuring of a stream. All phenomenon of the screen with elaborate, delicate, and sophisticated idea, can be carried out based on carefull calculation only by we Japanese crews of great tenacity.
• ・Forests need periodic thinning to grow healthy woods and remain productive. Docomo used the waste wood for its cellphones shown at the end of the CM. The wood used for the xylophone was also from waste wood, re-used for something else later.　It shows the beauty of nature and a group of people collaboratively producing art from nature by relying on their imagination and careful hard work, a message for all of us. This was an un-aired phantom CM that won three prizes at the Cannes.
• ・in all honesty id be scared shitless if i randomly tripped a wire in a forest and that hapening, and then at the end is some random ass phone....id just be waiting for the explosion
• ・@ejcigars -__- By 'hurricane proof', I'm guessing you mean earthquake proof. And by the way, most of the destruction of Japan was not by the earthquake, but the tsunami.
• ・@jray926 It's up to you to consider it time-/energy-wasting. But mentioning it as waste of natural resources is wrong. Do you know where the idea of a wood encased phone this ad is for came from? Man-made forests in Japan are now endangerd by lack of proper care and thinning due to domestic forestry decline impacted by cheaper imported woods. The manufacturer developed this product so as to utilize thinned woods to encourage the industry to thinning, thus leading to healthier forests.
• ・they only had to cut down half the forest to make the video.
• ・Er..., this phone is sold to raise some money to maintain healthy forests, and the frame of the phone was made by the woods which were cut down for the purpose. It is written as such in Japanese.
• ・@hedX89 @BassDementia This is an advertisement, but it contain an eye-opning message for japanese people. Japan has wide areas of man-maid forests. Keeping the forests require some costs, time, and man power, but the trees don't sell well because of cheaper tropical woods are coming in. Some thin woods are cut down in the process to maintain healthy forests, anyways. So, the phone and the instrument are made using those cheapest woods and the phone is sold to raise money for the forests.
• ・@RealWorldDesign Hi! In Japan, there is (was?) a TV program regarding to making this kind of toy. Domino topple-like system making is really interesting. Check this out <3 /watch?v=VD44QhKuG1U&feature=related Many people obviously are not going to read all the comments, so I write this again but they made this system using woods that were cut down to maintain healthy forests. Taking care of forests all over a country takes much money, so they want to raise money by selling the phone.
• ・Cool concept, but everybody is so busy bitching about wether it's real or fake, and wether or not this commercial destroyed a rainforest, (which it probably didn't) and no one has bothered to notice the tag line??? Touch Wood? come on..... I could have made a commercial for that without using any trees at all!
• ・The instrument and the frame of the phone are made from the woods that were cut down for thinning the forest to maintain healthy environment. Too many trees in the wet land block the sun and wind, and that could weaken the forest.
• ・This was not a waste of natural resources. We do far more damage to the nature in many other ways, like the lack of recycling. Only the Japanese people to put so much imagination to their marketing. I thought it was fantatic! Bach was perfect. Did those who criticized be happier with ACDC in the middle of a peaceful forest? That, for sure, would've been wasteful.
• ・Woods will have been used for reforestation?
• ・@HarleyAtl I absolutely agree with you. I've read most of the comments and like yours best. Art is worth all the time and patience to get it right This is not only musical art, but visual as well. Bravo!
• ・@Aquacoon this phone is made of surplus wood of trees culled during thinning operations to maintain healthy forests, thinning is not cutting for production, it means the phone is made of a wood that is cut anyway in the aim of healthier forest development. You could make a little research before posting arrogant comments. Same wood was used in the clip to make the installation...
• ・@pritzi101 This also looks like a lot of the forests here in the states. Who cares where they shot it?
• ・Also, I can't believe how similar that looks to a German forest...
• ・>>woodyinthecalley This xylophone and chopsticks are made with thinned wood. A forest is kept soundly by thinning the forests.
• ・This forest was made by DOCOMO, cellular carrier to protect nature. A forest sometimes needs cut down own trees to grow up other trees. This is CM of SH-06B, mobilephone made with that wood. This art is made with the rest of that wood.
• ・@benbenaiai if u dont know, there are a lot of man-made forests in japan. if nobody cut trees for maintenance them, the sun light never reach on the ground. it means new lives never grow there. once we made them, we need to maintenance them and we shouldnt let it be dead-forest.
• ・@matlot22 they just wanted to show how to use the forest thinnings.
• ・@innocentquasimodo dude, if you want to keep forest healthy, you NEED to cut down certain amount of trees. These woods are often NOT USED, because it's not large enough for making furniture or etc. Wouldn't it be better to use them dont you think.
• ・How many tons of wood did you spend for it ? Half of the FOREST? Ironic !!!
• ・Translation to English: --------- TOUCH WOOD SH-08C --------- NTT docomo --------- Tree thinning cost has been a challenging issue for maintenance of palanted forest. --------- TOUCH WOOD SH-08C was produced from docomo's desire toward the well forest maitenance by usage development of thinning woods. ---------
• ・If a giant xylophone playes in the forest and no one is around to hear it, does it play Bach?
• ・@anjleone It says in the end that it needs to thin trees for the health of managed forest, and those woods are recycled (used) here and thus produce income to make the thining possible..
• ・very creative and well done, but I wish they wouldn't cut down trees just so people can have the sensual pleasure of touching wood on their cell phones.Otherwise they're are going to be no pretty forests left to make films like this one
• ・@anjleone well with the energy and materials needed to produce pvc or aluminum, I think its not a big difference. also this cell and especially this ad are (i think) aimed at reminding people of the importance of nature (and forests ^^")
• ・@BillODwyer Might I add that some people conveniently forget that after Pearl Harbor, two Japanese cities were nuked into submission even though the war was practically over, resulting in around a quarter million dead, most of which civilians, and an unknown but substantial number still suffering today. If American kids want to hold indifferent, uninformed grudges for things that happened years before they were even born, they're being just as ignorant as their stereotype suggests.
• ・@ShinWMC Do you even know what eco-firendly means? This cellphone defines eco-friendliness. Wood rots and returns back into the cycle of nature fast. Metal rusts and so it does too, though it's a slower process. Plastic however, you can wait 500 years for it to rot and it still won't. Also, wood is a material that grows back, it is considered eco-friendly to use it and replant forests.
• ・This is wonderful. What an interesting way to show forest responsibility. Shame I haven't seen their phones here in the US.
• ・Forest itself fails when I cannot make good use of thinning materials in the forestry of Japan
• ・If a ball rolls down a wodden xylophone in the forrest and no-one's around to hear it.. - does it make a sound?..
• ・Very originell and impressive event in the forrest +++ But for me this doesn't fit in our nature forrest and I donn't think the deer like it....
• ・@TubingWithMyGnomies it's not easy: docomo (phone company) gave out the order for a commercial, their agents in the promotional company hired an other promotional company which came up with the idea of a marimba/xylophone in a forest, anyway it was only the third company (employed for realizing the marimba) who really investigated in how to do it for real and not just fake it for the spot. than they employed some original people to solve certain problems..its collaboration forget about genius!
• ・@kidmackenzie You misunderstood the whole thing. It was about using forest thinnings.
• ・English translation Title: Xylophone of the Forest Description: I found a lovely video on Docomo's site 2:53 : Thinning is essential for the maintenance of planted forests. Currently raising the funds needed for this purpose has become a problem. The TOUCHWOOD SH-08C is a product born from Docomo's desire to contribute to the preservation of forests, through the development of a new practical use for the wood gained from thinning the forests. Kudos to Docomo's initiative. And I love the design.
• ・Were the shots of the forest the trees they are cutting down to make these phones?
• ・@kidmackenzie The phone and commercial was made to raise awareness to forest conservation Materials used were part of forest thinning Please do some research before criticizing
• ・@magician226 There was the message at the end of this ad saying "Thinning is necessary for maintaining the artificial forest. However cost of thinning is becoming the issue. docomo wishes to contribute to maintain forests by using those thinning and this product is one of the idea."
• ・That video was a pure example of total excess of human wastefulness! Yes, lets kill more trees! While we are at it, use the most high tech filming equipment to shoot an absolutely pointless video! Can't wait to see Touch Fur! Or Touch Skin!
• ・@loebtmc do you even know the meaning of cannibalistic? it means eating members of your own specie. what ``specie`` is the forest and what did it eat? epic fail.
• ・I love this! only - all that wasted wood in the forest, kinda cannibalistic, y'know?
• ・@mavyric really where is the awareness part? Thinning the heard...If you wanna raise awareness you should totally do a touch skin one! Forest thinning really!? Really?! How absurd!
• ・2:15 Happy forest spirits !!
• ・use wooden sticks in a forest to save trees..........makes sense to me.
• ・If a tree falls in the forest, does it make a sound? It makes a fucking masterpiece.
• ・wouldnt it be funny if an animal jumped out of the forest and ruined the whole thing:P
• ・ Please read and understand 2:53 "Thinning operation necessary for maintenance of planted forest. The current problem is how to raise the cost. We want to contribute to the forest conservation by developing new applications to take advantage of thinning materials. TOUCH WOOD SH-08C is a product that appeared from DoCoMo's wish like that." The Japanese don't KILL TREES unreasonably.
• ・WHAT THE FUCK is this meant to be?!!! 'let's carry heavy equipment and a forrest worth of perfectly good wood into nature to create an out-of-tune peace of completely non-creative shit that'll probably be left in place after the cameras gone to rot away... in order to sell a mobile where you have to knock on wood for it work?!!! Makes me want to strap one of those corporate arseholes to their construction and play a tune on his botty...! But it's so cuuuuute, isn't it? NO, IT IS NOT
• ・that is the most criative!
• ・@SingerAR Regarding sustainable wood, purely symbolic since the energy used to plan and design this project, cut and shape the wood, drive the crew to the site, film the project, post to You Tube and for us to operate our computers to watch it far outweigh any loss of forestry. The least amount of energy would have been used by not filming a commercial at all. In fact if people were really truthful about using less energy they would stay in bed every day. Like my lazy cousin.
• ・@HerrSchmutz: Logging is no longer big business in Japan. Decades ago, when it was, logged areas were generally replanted with a single species. Now, since these trees are mature, some selective logging is necessary for maintaining the overall health of the artificial forest, which is unprofitable, especially in a high labor cost nation like Japan. Counterintuitively, NTT Docomo is being environmentally conscious.
• ・@tomphillips93 Responsibly cut wood (ie not rainforest wood) is a better choice than plastic because plastic does not biodegrade, it comes from oil (oil spills, and is not a renewable resource), both plastic and oil release toxins and are devastating to the ocean.
• ・@ampay4 Responsibly cut wood (ie not rainforest wood) is a better choice than plastic because plastic does not biodegrade, it comes from oil (oil spills, and is not a renewable resource), both plastic and oil release toxins and are devastating to the ocean.
• ・I don't consider this a "waste of trees", since it's art, but with it being in a forest, passing trees, it DOES make me wonder how many of them it actually took to make that whole contraption.
• ・@ydane The discarded wood comes from a process called "Kanbatsu". It is to make cedar forest healthy. Some random smaller trees are cut down to maintain the forest. The demand for these thin short wood is small (I heard some companies make chop sticks out of it... ), and they are often discarded. The commercial claims that the "Kanbatsu" wood was used to make the instrument and the cell phones.
• ・If a tree fall in a forest and a cellphone advert is there to hear it, does it make a symphony?
• ・Japan has managed its forests sustainably for centuries (I kid you not... or is that knot?) so I bet the trees were happy to see this silly little project go by.
• ・wtf, people complaining for 2 or 3 trees used to make 1 stupid adv for one time while there are forest with millions of trees wiped away every day to make toilet paper to clean your lazy asses and only thing you can say is: Too many trees for 1 adv, oh my God, fuck off!
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  • ・the interest and acknowledgement
  • ・meio da floresta
  • ・The forest
  • ・a man-made forest
  • ・healthy forests
  • ・this Forest
  • ・the most interesting art
  • ・well-filmed and interesting^^
  • ・the Norwegian forests
  • ・that forest
  • ・forests
  • ・Japanese forest
  • ・Forests
  • ・most
  • ・Man-made forests
  • ・domestic forestry decline
  • ・healthier forests
  • ・half the forest
  • ・man-maid forests
  • ・the forests
  • ・a rainforest
  • ・a peaceful forest
  • ・reforestation
  • ・a German forest
  • ・A forest
  • ・This forest
  • ・man-made forests
  • ・the ground
  • ・the FOREST
  • ・palanted forest
  • ・the well forest maitenance
  • ・managed forest
  • ・no pretty forests
  • ・an interesting way
  • ・forest responsibility
  • ・the forrest
  • ・the forrest +++
  • ・the forestry
  • ・forest thinnings
  • ・the Forest Description
  • ・the artificial forest
  • ・the most high tech
  • ・planted forests
  • ・15 Happy forest
  • ・planted forest
  • ・a forrest worth
  • ・the forest conservation
  • ・the most criative
  • ・forestry
  • ・ie not rainforest wood
  • ・cedar forest
  • ・its forests

： people（　114 　）

• ・Yeah, it's like an ambient vibe or something...
• ・Pitch meeting: Client: Guys - we've got this new phone. We need an ad for it. US ad agency: Cool! let's make it shouty and spendy and not tell anyone about anything except how much better their lives will be if they buy this phone and ditch their existing phone that isn't really any different from this one, but we just don't want to actually go out there and tell them what we believe about the transitory nature of the relationship between a fool and his money. Japanese ad agency: We could do that, sure. But, you know, why don't we just make something beautiful?
• ・It's just Bach now, but hopefully they branch out. Some of the tempo leaves room for improvement, but I bet they'll get to the root of the problem.
• ・Some people have a LOT of free time and money to play
• ・MRYSURANSILVERMAN: AS A ONE ARMED THREE FINGERED DISABLED VETERAN WITH CRPS/RSD WITH A LAPTOP SETUP BY THE V.A. TO HELP ME DO ALL I CAN ONLINE AGAIN SHOWING YOU DO NOT KNOW WHAT YOU ARE TALKING ABOUT AND IT SEEMS YOU NEED TO TRY TAKING DOWN TO SOMEONE ELSE, SOMEONE THAT IS AS LOW AND AS CLUELESS AS YOU!! ALSO AS I SAID YOU CLEARLY DO NOT WANT TO EXCEPT REAL FACT 9 YEARS AGO THERE WERE MUCH MORE PRESSING THING IN THE WORLD FOR THIS COMPANY TO SPEND TIME, ENERGY AND RESOURCES ON THAT WOULD HELP THE WORLD (MAKE AN IMPACT) AND LEAD TO TO MORE COMPANY RECOGNITION THEN TO LEAVE THEIR FOOTPRINT IN THIS FOREST WHEN MAKING THIS AND KILLING TREES TO MAKE THIS AS WELL!! #ThinkBeforeYouPost #AllWarrior
• ・Father: Son 50 years from now people will be watching a ball roll down the hill on the telly
• ・Someone loves music, I tell ya... that was awesome...
• ・Okay, WHO are these people that think up these things and then go out and build 'em???? And why didn't I get to grow up with them...oh btw...was this a FIRST take thing too?
• ・They had to make a casing for the wooden balls? Someone couldn't have put them in their pockets?
• ・i just realized this is like a gathering of people listening to someones cut off bones roll on other bones making a sound and then showing a phone made out of human bones
• ・Screams of "Cultural Appropriation" when European-descended artiist take one iota of influence ... but Asian takes a Bach Cantata without giving even a citation for Johann Sebastian Bach, and the silence is deadening as the politically correct parse the web for more white people to accuse of #culturalappropriation Another instances of the #declineofliberalism and the need to rethink things in the cyber era. #JustSayin
• ・I understand. There's a lot of change in advertising right now. People are so tired of being "sold to". A lot of companies are having companies like mine create what's known as "branded content" This is genuine value for their audience that really has nothing or at least little to do with the company or product itself, but more about just providing value to the audience (training, or entertainment, or even just art). These companies are trying all kinds of things, some of it works, some of it doesn't. Thank you for responding, it means a lot to me and my research.
• ・+Jordan Nicholson well when i watched the video i thought someone had done it just for its own sake, however now that you put it that way i do notice that the supplies that it must have taken and work hours put into this would not have been able to be completed just for art's sake. I think what annoyed me about it then now that i think about it is that the cell phone company created an advertisement that was nearly completely unrelated to what it was trying to sell. i think i would have been more satisfied with it if you knew it was a cell phone commercial going into it and as it was going, make more connections to the product.
• ・That's quite nice, but I snickered all the same when the slogan come on at the end. Some part of me will always be 12 years old.
• ・+davehshs somebody give this user a gold star.
• ・I'm probably being overly skeptical but is there not a possibility that this isn't what it seems to be? say if they built 5 meters of this system, filmed it over and over again from different angles, got some background forest noise, then just got into the studio and had someone play the song over it.... or am I missing something? it is an ad after all.
• ・Someone has too much time
• ・wow this is beyond awesome, great comercial!
• ・Someone rich had WAY too much free time.
• ・Looks like a bunch of people have wood for this commercial.
• ・This is an advertisement of a forest-friendly-phone. The forest in the advertisement is a man-made forest and need some maintenance. Many young trees are cut during the process, but those trees don't make a big sale because they cannot used for building houses or making furniture. However, they need money to keep the forest healthy. That is why they made it a phone to make some money, and let people know that keeping healthy forests in Japan cost some money. It said so at the end.
• ・Awesome .. ty
• ・Or you could thank the phone people for making cool ad's
• ・@mellkiades The commercial is saying, "Let's use tree tips that otherwise would be thrown away." The mountains need maintenance, and ppl cut trees once in a while. Those trees cannot be used for houses; thus, ppl don't want to buy them. However, ppl need some money to grow healthy forests, and this phone is made to raise some money for it~
• ・It's just not that simple always. All of the products and benefits do not simply require those flash-bang adverts. It's still all related to a thing itself. I once worked with some pro ad people for a serious advert for a very limited audience, and it worked all good (machining materials equipment industry). We do not even want any attention from any unwanted audience, it's just for the specifics. The ad was great though, indeed from pros to pros, what else you can ask for? I get it though.
• ・@Hidole555 Or a hell of a lot worse, 'cause it would make even more people buy crap without them realizing they didn't wanna buy it.
• ・So many people committed suicide in this Forest; my ass I buy a cellphone like this.
• ・@ShockerRed Sorry ! It was not my intention to offend you and the Japanese People. We use this word in France, like a cut in a slangy language, without ( I insist ) any scornful idéa . Many people here , using this word, are very admiring for inventions or créations from Japan . One more time : Please, forgive me if I hurt you. Also TROP FORT means TOO STRONG.
• ・Some people have way too much time on their hands. Thank god.
• ・Many stupid comments: How come people cannot simply salute the beauty of the scenary and the ingeniosity of the artisans. Publicity is not necessarilly evil. This is very nice. Thank you
• ・@edefournas I guess out of the 7 million plus people who watched only 380 morons isn't bad, lol! :)
• ・Some people have way too much fucking time on their hands....Good none the less. Bloody Brilliant.
• ・@hellboy1976 and btw: yes - to me your paint example is very good. I understand that people paint centuries ago, when the photography was not "discovered" - there is no reason to paint anymore. I really try since years to see the value of beauty etc but I always see the functionality of something. I think I miss something but got no chance to discover this approach to me ... :-(
• ・I just Love that in a time where making music is becoming more and more electronically driven, and easier to create on account of that technology, that some people would still take the time to conceive of this and actually make it happen. Even if it is for a commercial, there's some advertising dollars that have contributed something, rather than just adding to the noise. Bravo on all fronts. (And kudos to Bach too, for the piece in the first place!)
• ・now this is something you can call installation art. if this is put in a museum, at least people will come, adore it, then send a ball rolling and walk down the steps side by side with the ball to hear the music. all those other "installation arts" of fucking wires and shit that people make after tripping on lsd, lulz, that;s all bullshit, but many people like to buy that bullshit, which is even bigger bullshit. this here is good shit.
• ・331 people realize how many trees they probably took out of that forest to make this stupid shit for a phone commercial.
• ・Some people think that Hip Hop and Rapp are the only music. How sad. This is wonderful and REAL music.
• ・People who are complaining about the wood are the probably same people that don't recycle and waste things every day of their lives.
• ・lol love the video and the concept, and yes, all of us "western minded people" only care about CGI, wtg narrow minded individual.
• ・Forests need periodic thinning to grow healthy woods and remain productive. Docomo used the waste wood for its cellphones shown at the end of the CM. The wood used for the xylophone was also from waste wood, re-used for something else later.　It shows the beauty of nature and a group of people collaboratively producing art from nature by relying on their imagination and careful hard work, a message for all of us. This was an un-aired phantom CM that won three prizes at the Cannes.
• ・320 people doesn't know creativity or music
• ・Clearly a message that displays the zen of the japanese people. So refreshing...
• ・@MrHymeedesign @Nowzies Look, we can all at least agree this is impressive but lets be honest, not as many people would have been interested If this video had said mobile phone advert in its title. Just tell me what this advert has to do with a mobile phone (apart from the fact the phone looks like its made out of wood) Its simply greedy marketing scheme, which takes away from how impressive and pure it COULD have been if say a community of people came together just to make this work of art.
• ・God forbid someone with the resources to do something as cool as this actually does so. When did it start that any company that's trying to make it out there is considered evil and to be ignored? I bet the people out there complaining that it was a cell phone commercial still use cell phones, and most likely iPhones. Hmmm...I wonder if there were commercials as cool as this for THEIR cell phone! I also really dig the vast number of different languages/countries represented in the comments.
• ・This is sooo cool.... 257 people are crazyyy except that its a phone commercial :((
• ・@hedX89 @BassDementia This is an advertisement, but it contain an eye-opning message for japanese people. Japan has wide areas of man-maid forests. Keeping the forests require some costs, time, and man power, but the trees don't sell well because of cheaper tropical woods are coming in. Some thin woods are cut down in the process to maintain healthy forests, anyways. So, the phone and the instrument are made using those cheapest woods and the phone is sold to raise money for the forests.
• ・@RealWorldDesign Hi! In Japan, there is (was?) a TV program regarding to making this kind of toy. Domino topple-like system making is really interesting. Check this out <3 /watch?v=VD44QhKuG1U&feature=related Many people obviously are not going to read all the comments, so I write this again but they made this system using woods that were cut down to maintain healthy forests. Taking care of forests all over a country takes much money, so they want to raise money by selling the phone.
• ・The meaning of "touch wood" is not known for japanese people.
• ・This was not a waste of natural resources. We do far more damage to the nature in many other ways, like the lack of recycling. Only the Japanese people to put so much imagination to their marketing. I thought it was fantatic! Bach was perfect. Did those who criticized be happier with ACDC in the middle of a peaceful forest? That, for sure, would've been wasteful.
• ・@videogamebrvs1 Yeah , people too lazy to verify anything they're tiny brain hasn't seen before, crying "fake" like yourself. Do some research first or STFU.
• ・What people don't yet understand is that green does not equate to not cutting any trees. This is an unfortunate fallacy.
• ・@jeremyhillaryboobphd I'm going back home right now, so that I can become a judgmental, prejudice, hater of people from other countries like you, Jeremyhillaryboobphd!
• ・Eigentlich schade, dass es Werbung ist. Trotzdem ein unglaublich toller Film! Ich wünschte, jemand wäre ohne Werbeauftrag verrückt genug gewesen, sowas zu bauen. I love mad people.
• ・@pritzi101 I see, I just misunderstood you. And your right, many Americans I've met aren't always huge fans of Canada, but they don't like their own country much either. And in thier defense, many of my friends back home don't like America much. Americans are really no better or worse than the rest of the people in the world.
• ・@benbenaiai if u dont know, there are a lot of man-made forests in japan. if nobody cut trees for maintenance them, the sun light never reach on the ground. it means new lives never grow there. once we made them, we need to maintenance them and we shouldnt let it be dead-forest.
• ・Who "disliked" this? I don't understand what was going through those 211 people. That's so bizarre, I can't even fathom it.
• ・Translation to English: --------- TOUCH WOOD SH-08C --------- NTT docomo --------- Tree thinning cost has been a challenging issue for maintenance of palanted forest. --------- TOUCH WOOD SH-08C was produced from docomo's desire toward the well forest maitenance by usage development of thinning woods. ---------
• ・awesomeness!
• ・so boring, amazing so many people watched this. omg people can make music with wood.zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
• ・Wonderful, I am so glad there are people that see the value of creating things like this.... Thank YOU for your vision....
• ・Because of these and similar things I love Japan and Japanese people. This was amazing :))))
• ・very creative and well done, but I wish they wouldn't cut down trees just so people can have the sensual pleasure of touching wood on their cell phones.Otherwise they're are going to be no pretty forests left to make films like this one
• ・wow, it's so captivating i had to watch it twice, it's wicked that people can pull this stuff off.
• ・Beautiful video with excellent execution. I hope that Rube Goldberg auto-mandarin is not destroyed but placed somewhere that people can play with it.
• ・@anjleone well with the energy and materials needed to produce pvc or aluminum, I think its not a big difference. also this cell and especially this ad are (i think) aimed at reminding people of the importance of nature (and forests ^^")
• ・Japanese fellows are like that.... true professionals and also super creative ones. Love the Images...♪ Great takes indeed! This is true Art...True congratulations people.
• ・@BaconMoustache, geeezzzz is that all you remember from the ad? The tag line 'touch wood'? Clearly you have a one-track mind... thinking with your small head. Do you not know the expression 'touch wood'? People use it in the hope that a good thing will continue to occur after it has been acknowledged. Eg. "touch wood, I'm much better now." Maybe the brilliance of the ad is too sophisticated for you?
• ・@BillODwyer Might I add that some people conveniently forget that after Pearl Harbor, two Japanese cities were nuked into submission even though the war was practically over, resulting in around a quarter million dead, most of which civilians, and an unknown but substantial number still suffering today. If American kids want to hold indifferent, uninformed grudges for things that happened years before they were even born, they're being just as ignorant as their stereotype suggests.
• ・why do people have to taint EVERYTHING with negative; destructive; nasty comments. just try and appreciate it for what it is...a brilliant ad for a beautifully designed phone. there's enough fighting as it is without you crazed individuals using youtube as a battlefield.
• ・This is the coolest thing i have ever seen. People can be pretty awesome
• ・Awesome instrument. You can't take it to a bonfire though ;)
• ・It amazes me that anyone could imagine doing such a thing. Executing it would not be that difficult, just time-consuming and labor intensive. I love Japan and the Japanese people, despite some of the horrors from their past. We all have them in our own past. Their present travail is heartbreaking. So cataclysmic and horrible. But like the incredibly brave and resilient Germans and Japanese after WWII, they'll rebound.
• ・who was responsible for setting up all those wood blocks the Japanese Self Defense Force??? It must have taken a battery of people for sure. Nice production!
• ・@fakewowguy You're either a very succesful troll, or an idiot that doesn't like to be told you're wrong, and will resort to doing nothing but insult people that are correcting you... I'm gonna go with troll. Keep at it, good sir.
• ・@AndyrewD05 You've entered into a conversation that you apparently haven't been following. I know this video was posted before the earthquake. I suggest you go back and read @Fakewowguy's comments and those who have replied to him before you start calling people names.
• ・@excellinkus how suspicious do you have to be, to think someone takes the effort to edit some regularity to the foreground tree trunks (i guess in order to make it look more cgi or like you just did not set the cam to autofokus) but leaves that stripe of tape someone forgot @ 3:05 (ballposition) hanging down...? i mean i don't really know what was done in editing (they sure cut some stuff..) but it did not look like they had to take care of the trees...
• ・The creation is pure genius. I am a musician. I would like to know how the instrument was constructed in terms of how far apart to place the individual pieces of wood from each other. The people on here complaining about a waste of wood are just plain crazy!
• ・@excellinkus not cgi! click 'show more' there is the source of the video. under 'play wood' on that side are two vids: the spot and the making. the reason some plates are out of tune is that the woods own frequency interfered with the frequency of the length (at least i figure that is why the lower tones were especially difficult to make: you simply can't hear it under the louder,high 'wood-sound', the frquency-meters worked good in high range but showed nearly random stuff for the low tones).
• ・For people complaining about this video being an advertisement, it's just plain silly. Yes, we live in a commercial world. But adverts are no crime. Why aren't we just happy that this is one in a very few outstanding, artisitic, well thought advert. This is pure japanese craftmanship.
• ・133 people are paper-makers
• ・It is, the Awesomest Xylophone ever attemped by man. Tuning Bamboo people. This is an Outside the box, relax yo azz, make you remember the past and see the future. Bravo. An ad I do not despise. YaY.
• ・129 people did NOT like this???
• ・If that was a chicken egg, i think the future little chicken would have had some trouble standing when he got out.. Would Probably be the Special one in that chicken family.
• ・@TubingWithMyGnomies it's not easy: docomo (phone company) gave out the order for a commercial, their agents in the promotional company hired an other promotional company which came up with the idea of a marimba/xylophone in a forest, anyway it was only the third company (employed for realizing the marimba) who really investigated in how to do it for real and not just fake it for the spot. than they employed some original people to solve certain problems..its collaboration forget about genius!
• ・122 people have no cell wood.
• ・English translation Title: Xylophone of the Forest Description: I found a lovely video on Docomo's site 2:53 : Thinning is essential for the maintenance of planted forests. Currently raising the funds needed for this purpose has become a problem. The TOUCHWOOD SH-08C is a product born from Docomo's desire to contribute to the preservation of forests, through the development of a new practical use for the wood gained from thinning the forests. Kudos to Docomo's initiative. And I love the design.
• ・@liebkent We need to use people thinning! Revolt mother earth!
• ・I really loved it. Beautiful and touching work. But imagine if all the people involved in this project worked on something that could really improve life of others (at least more then the joy of using a cell phone made of wood). To improve more and to improve more lives (not just the ones who can afford to buy this phone.) To build this xylophone it must have taken a lot of study, a lot of mental and handwork. It seems to me a cell phone ad is not worth all this effort.
• ・poor japanese people, be strong you are beautiful!
• ・@jlacocq People also killed trees to build the places you've lived and the amenities you've enjoyed throughout your life. We shouldn't be so quick to point our fingers, eh.
• ・Fuckin' AWESOME!
• ・ Please read and understand 2:53 "Thinning operation necessary for maintenance of planted forest. The current problem is how to raise the cost. We want to contribute to the forest conservation by developing new applications to take advantage of thinning materials. TOUCH WOOD SH-08C is a product that appeared from DoCoMo's wish like that." The Japanese don't KILL TREES unreasonably.
• ・@jlacocq They themselves did not kill the trees. The people who made the wooden pieces did.
• ・@SingerAR Wow pent up nerd rage over the internet. Calm down and relax and enjoy the video instead of getting over worked by comments of people you will never meet in person. i Lol @ your rage
• ・@SingerAR Regarding sustainable wood, purely symbolic since the energy used to plan and design this project, cut and shape the wood, drive the crew to the site, film the project, post to You Tube and for us to operate our computers to watch it far outweigh any loss of forestry. The least amount of energy would have been used by not filming a commercial at all. In fact if people were really truthful about using less energy they would stay in bed every day. Like my lazy cousin.
• ・@anjams9ster People put more into less. After all, how much gets spent on Superbowl adverts each year?
• ・How can people take my comment seriously? This is a fantastic example of human creativety and ingenuity, If it takes some wood to do it than I say wood well spent! the only sad part is that people who make these kind of unique things have to rely upon ad-money and big business to be (financially) able to do these kind of things.
• ・@RobCardIV Really that's what comes to mind when looking at this video? If you think black people don't do things with art you should get out more and like other races are always great with there artistic expressions :S?
• ・I find it somewhat cruel to force all the other trees to watch and be reminded of what has happened to their tree friends who was cut up to make this contraption... People are really stupid, complaining about this being a waste when at the same time they are sitting in front of their computer WASTING hugh amounts of electricity etc. which cause global warming and all kinds of shit. So fucking shortsighted. How about you get of your lazy asses and go plant some trees you nimrods.
• ・@chans387 Yeah, good point. My attempt at coming up with an example of how to waste wood was ill conceived. I was mostly trying to respond to the people saying this was a waste of wood.
• ・Who cares whether it's a phone ad or a sex offender's announcement to a neighborhood, it's fucking amazing! The comical thing is that it has received 43 dislikes...hahahah! that's like hating a puppy....a really smart puppy.... Then again, people gotta hate. They can't help themselves.... Genius shit, man!
• ・wtf, people complaining for 2 or 3 trees used to make 1 stupid adv for one time while there are forest with millions of trees wiped away every day to make toilet paper to clean your lazy asses and only thing you can say is: Too many trees for 1 adv, oh my God, fuck off!
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： commercials（　109 　）

• ・Just because of this commercial, i'm gonna buy that phone now
• ・No trees were destroyed in the making of this commercial. No child labor was involved in the making of this phone. Fukushima never happened. J.S. Bach wrote advertising jingles.
• ・This is the kind of commercial whose creativity and ingeniousness will far outlive its product.
• ・Very clever, loved it.Well done commercial.
• ・A crummy commercial? ..... son of a bitch
• ・Touch Wood in a Japanese Forest with Bach April 03, 2013 A spectacular feat of engineering and creativity that you have to see to believe. And just guess what inspired its making. Just marvelous! Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach’s treatment of a traditional church hymn! Namely, “Jesu, Joy of Man’s Desiring.” And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, “Touch Wood.” I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it’s a year old.
• ・I can not explain my sadness and disappointment when this turned into a commercial at the end. The idea of making this for it's own sake made me very happy, and that happiness was crushed.
• ・All that ingenuity for a fucking commercial. LAME.
• ・Why don't we have amazing commercials like this in America
• ・Looks like a bunch of people have wood for this commercial.
• ・Aaaaaaaaaand it's a commercial ...
• ・That commercial thou
• ・For a tv commercial they managed to avoid music royalty payments.
• ・Its a crummy commercial!
• ・Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring." And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old. And, here you can see how it was made:
• ・yeah well I have no idea what the commercial was advertising. didn't pay attention. so there is good reason to annoy. the more annoying, the more I remember what I need to go out and waste my money on.
• ・Wow! It's so beautiful, What a lovely criativity! It does't care if it is a commercial, It's marvelous!
• ・Wow!! I loved this - even if it is a commercial.
• ・What the fuck are you talking about?? I cant read those symbols and even if I could, what does any of that video have to do with a phone?
• ・I wish more commercials these days were actually creative, instead of the annoying crap that the writer/director *thinks* is clever, but really makes everyone want to throw the TV out of the window.
• ・Just beautiful. I enjoyed the creativity! Despite the fact that it is a commercial - who cares?
• ・Very very few science, as a matter of fact. Just some basic mechanics. There are thousands of times more science in the smartphone you see at the end. But I agree with you : this is a very nice phone commercial.
• ・music and nature , a real pleasant commercial !
• ・Even if it was a commercial, it was absolutely amazing and brilliant at the same time. The time and effort to put this together had to be exhausting but certainly worth it. It worked so well you could recognize the song it was trying to play. Just beautifully done!
• ・Cute, but what a waste of wood which made me upset and to find out it was all done for a silly commercial really made me angry.
• ・This is probably the most elaborate commercial for a phone I have ever seen.
• ・WOW! beautiful commercial! but...that is a really, really ugly phone you got there...
• ・@mellkiades The commercial is saying, "Let's use tree tips that otherwise would be thrown away." The mountains need maintenance, and ppl cut trees once in a while. Those trees cannot be used for houses; thus, ppl don't want to buy them. However, ppl need some money to grow healthy forests, and this phone is made to raise some money for it~
• ・But it still doesn't make commercials, capitalism or the monetary system a good thing.
• ・@mellkiades If more commercials were like this television would be a hell of a lot better.
• ・I was completely amazed until I realized it was a commercial. It ruined it for me. I hate everything that has to do with the cynical world of publicity, capable of using kids and the wonders of mature to sell us anything, incuding a goddamned phone.
• ・I sit here in awe...who care' if it's a commercial. The premise is incredible.
• ・Good grief. I'd buy that... whatever it is they're selling, just as a thank you for the huge grin this commercial gave me. :D
• ・Too beautiful for a commercial !
• ・That has got to be the coolest phone commercial I've ever seen in my life...
• ・@KingCuervo88 this commercial has such meaningful lyrics eh?
• ・THis is really well done. But, cutting bunch of trees to make this commercial and cellphones is good for the environment?
• ・ Commercial: Tribute to Bach: October 1, 2011
• ・I just Love that in a time where making music is becoming more and more electronically driven, and easier to create on account of that technology, that some people would still take the time to conceive of this and actually make it happen. Even if it is for a commercial, there's some advertising dollars that have contributed something, rather than just adding to the noise. Bravo on all fronts. (And kudos to Bach too, for the piece in the first place!)
• ・And normally Japanese commercials are so wacked out and crazy
• ・Absolutely wonderful. What a great piece of engineering and musical genius. Relaxing, beautiful and joyful. I can hardly believe this is a commercial.
• ・Until the very end, it's hard to believe it's a commercial for a new cell phone, and that its case, and the xylophone, are made from scrap wood. A respondent called Chihiro posted a reply where she or he stated that forests need periodic thinning to grow healthy and remain productive. I'd like to add that for every tree cut, two should be planted to replace it.
• ・331 people realize how many trees they probably took out of that forest to make this stupid shit for a phone commercial.
• ・Oh god... and it's not even CGI?!?!! They really built this thing?!!? For a commercial? A 3 minute commercial, nonetheless? I don't even want to know what all this has cost...
• ・@IrishDancingQuinn Nice horribly broad generalization of an entire country. This is an awesome commercial yes, but there are some terrible, terrible Japanese commercials out there. That goes for the USA as well, some bad some good. Search Japanese commercial and you'll see
• ・now this, my internet people, is a fucking awesome commercial.
• ・This is so cool! :) I was like...WHOA!! THAT IS AWESOME! :) I think we should have cool commercials like this in America!
• ・I love this video. It is artful and amazing. Why do American commercials suck so much? For something like this, we'd probably put a guy drinking beer, or eating pizza, or something else totally unrelated. Japanese are so much more careful and precise and artful. I mean, I love the USA and all, but sometimes I think we could seriously learn a lot from the Japanese, and not just about technology.
• ・I got as much wood as was in this commercial while watching it.
• ・My first thought was a CGI construct. But, it would seem it is built entirely from scrap lumber. I liked the tune, Bach’s Cantata 147 also known as “Jesu, Joy of Man’s Desire.” The commercial itself seemed to have a higher coolness level than the product attached to it. A kidney shaped wood encased phone?
• ・Simply brilliant (even though it's a commercial)
• ・Please post another one without the commercial ending!
• ・God forbid someone with the resources to do something as cool as this actually does so. When did it start that any company that's trying to make it out there is considered evil and to be ignored? I bet the people out there complaining that it was a cell phone commercial still use cell phones, and most likely iPhones. Hmmm...I wonder if there were commercials as cool as this for THEIR cell phone! I also really dig the vast number of different languages/countries represented in the comments.
• ・who cares if it's a commercial. It's awesome!
• ・A crummy commercial?
• ・I'm not so surprised it was a cellphone commercial. Cellphones are a huge, huge, deal in Japan, and the competition is utterly insane.
• ・I'm shocked this was a commercial for a cellphone. Amazing piece of art!
• ・This is sooo cool.... 257 people are crazyyy except that its a phone commercial :((
• ・That was....a lot of work for a phone commercial.
• ・this enitre commercial was filmed by using only 45% of Janet Street Porter's teeth.
• ・Cool concept, but everybody is so busy bitching about wether it's real or fake, and wether or not this commercial destroyed a rainforest, (which it probably didn't) and no one has bothered to notice the tag line??? Touch Wood? come on..... I could have made a commercial for that without using any trees at all!
• ・great work... far more damage is being done in this world than the making of this commercial... perspective ladies and gentlemen - let's try to keep some.
• ・The fact that it was a commercial kind of ruined it at the end. But this was fantastic!
• ・Who cares if it's a commercial? It is wonderfully well done. Don't make "green" mean 'jealous'.
• ・Amazing - that much work for a commercial! But it is a beautiful idea and I'm glad they did it.
• ・So beautiful! Who cares if it was made for a commercial, beauty is still beauty, regardless of the package from which it is presented.
• ・Good lord, all that for a phone commercial xD Looks great!
• ・The Japanese get all the good commercials.
• ・Now why on earth don't they make commercials like that here?
• ・lol touch wood :D cool commercial though
• ・Fantastic, until you get to the end and it's a bloody commercial.
• ・wonderful, peaceful and amazing work! The mix of the wooden sound of Bachs Jesu, joy of mans desiring (Kantate 147), the running water and the forest pictures was very well made. Best commercial I've seen for a long, long time!
• ・This commercial gave me wood
• ・best phone commercial ever!
• ・this was the GAYEST commercial i have ever seen. biggest waste of 3:05 of my life !!!!!!!!
• ・.......was that whole thing a cellphone commercial?
• ・@Fakewowguy, you say these advertising creatives should have been busy fixing the nuclear power situation in Japan, rather than creating this commercial. Well, no doubt, the country you live in has some serious issues that need tending to. What are you doing to help turn those issues around and what day job are you neglecting to do it? How is spending time posting negative reviews on YouTube helping your country out?
• ・For people complaining about this video being an advertisement, it's just plain silly. Yes, we live in a commercial world. But adverts are no crime. Why aren't we just happy that this is one in a very few outstanding, artisitic, well thought advert. This is pure japanese craftmanship.
• ・@TubingWithMyGnomies it's not easy: docomo (phone company) gave out the order for a commercial, their agents in the promotional company hired an other promotional company which came up with the idea of a marimba/xylophone in a forest, anyway it was only the third company (employed for realizing the marimba) who really investigated in how to do it for real and not just fake it for the spot. than they employed some original people to solve certain problems..its collaboration forget about genius!
• ・@KlingonSpider beat me to it ahaha. doesn't this commercial gives you WOODS?
• ・@kidmackenzie The phone and commercial was made to raise awareness to forest conservation Materials used were part of forest thinning Please do some research before criticizing
• ・Very cool commercial for a phone. I can't say that was expected. Great job!
• ・I like these kind of commercials thats actually worth watching
• ・THE best commercial I have EVERY seen.
• ・Killed trees? Oh please, it's a friggin' commercial! Between computer graphics and who knows what other tricks the only trees killed were those used to make the xylophone assuming that wasn't CG as well. Grow up!
• ・That's a commercial I wouldn't fast-forward through! Wow!
• ・How many trees died to make this commercial?
• ・That.. was a commercial? ROFL <3
• ・@SingerAR Regarding sustainable wood, purely symbolic since the energy used to plan and design this project, cut and shape the wood, drive the crew to the site, film the project, post to You Tube and for us to operate our computers to watch it far outweigh any loss of forestry. The least amount of energy would have been used by not filming a commercial at all. In fact if people were really truthful about using less energy they would stay in bed every day. Like my lazy cousin.
• ・GAH IT'S A PHONE COMMERCIAL. oh well. still really entertaining. :)
• ・I've seen annoying, long commercials.... but this one is crazy! And an awesome one at that :)
• ・this is the worst commercial ever :D
• ・@ydane ...discarded after making this commercial?
• ・was impressed right up to when I saw it was a commercial. then I just thought FAKE. The advertising industry is built on lies so I have lost all faith in this being genuine or done in one take. cute idea though
• ・NOO, it being a commercial ruined it.
• ・Sweet commercial! Bravo. Well done!
• ・now THAT'S what I call commercial!
• ・Okay, just taking it easy watching some random film about a long xylophone. Only to realize that the entire thing is a commercial. FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF-
• ・@ydane The discarded wood comes from a process called "Kanbatsu". It is to make cedar forest healthy. Some random smaller trees are cut down to maintain the forest. The demand for these thin short wood is small (I heard some companies make chop sticks out of it... ), and they are often discarded. The commercial claims that the "Kanbatsu" wood was used to make the instrument and the cell phones.
• ・best commercial I've seen in years!
• ・great commercial, but what a stupid looking phone. why is it shaped like a bean?
• ・did not see this to come out to a phone commercial at all!
• ・Beautiful commercial.... Butt-ugly phone
• ・Kindv'e sucks that its a commercial...
• ・Kind of cool that it IS a commercial!
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： music（　93 　）

• ・I am going out on a limb here, the music really spruces up the forest.
• ・AWESOME and magnificent music in the woods. Remarkable, inventive, unique. Thank you.
• ・The music is a bit sappy.
• ・Someone loves music, I tell ya... that was awesome...
• ・Spoiler Alert! After almost 3 minutes of music, you find out it's an advertisement for a cell phone! Still worth watching, though.
• ・If a ball falls on a ramp in the woods, is the beauty of music heard? YES! Thank you!!
• ・Ah the irony of cutting down a whole bunch of trees and wood only to put them back into the forest to make music and make humans feel good!
• ・Oh my Gosh! Congratulations!!: What a gift! You makes me happy. This is a treasure, a jewel hidden for me until now. I have opened your gift today! You are playing the promise to get our world something better. No barriers for good feelings… inner feelings on the depth of our hearts. That is been a prayer for everyone being a better human being. Mr. MusicMaker Carpenter: Congratulations for your lesson of love trough music. I love your finest musical-natural architecture with such as great melody from Bach. All at the right balance. Thanks to the nature… it was a magical place for music works. God Blessed Bach before you we know that. May God bless you… or maybe you are blessed already. Thank you so much.
• ・musical new series
• ・I did not see the phone ad coming. I thought it was for music purposes.
• ・What's the musical piece? I've heard it before but I can't put my finger on it
• ・NGL I like the phone design. Nicely done. Music with gravity, yay!
• ・you know, i thought it was really awesome and i thought the point of the video was just about the creative take on music. i was very dissapointed to see that this was another cell phone comercial......
• ・So basically it's like horror music for the trees
• ・quel boulot pour tant de gratuité musicale! mille fois merci pour l'idée, la réalisation, le résultat sonore et le décor naturel. pour une fois la pub passe au dernier plan.
• ・These trees listen to beautiful music being played on the bones of their dead relatives. Fantastic!
• ・I love music and art, but I really can't believe how they used that quantity of wood just to do that... I think it's a sad waste
• ・So human...Instead of hearing the nature`s music, carry our noise to mother earth!
• ・MUITO BOM!!!.....O TITULO DESTA MUSICA É: JESUS ALEGRÍA DOS HOMENS. EU REGRAVEI ESTA MUSICA. ESPERO QUE GOSTE. RUY SANTOS, JESUS ALEGRIA DOS HOMENS
• ・For a tv commercial they managed to avoid music royalty payments.
• ・It is a pure interpretation of music.
• ・El SWITCH DE PITAGORAS o efecto Dominó, es un "juego" basado en la creación de una sucesión de eventos, en el cual cada evento da origen a una serie de otros eventos, y generalmente se aplica a teorías matemáticas, pero aquí se aplica a la teoria musical. Aquí se puede escuchar “ JESUS QUE MI ALEGRIA PERDURE “  de J.S. BACH. El switch de Pitágoras es un juego excelente para desarrollar las esferas del razonamiento lógico - matemático en los niños; por supuesto es conveniente practicar desde la creación de efectos simples y paso a paso. El aprendizaje por medio de lo lúdico, es el camino más conveniente, a todos nos gusta jugar; por esta razón si  agregáramos esta técnica en las materias curriculares - junto con el ajedrez, el origami y el estímulo de la lectura - tendríamos resultados más satisfactorios en muchas ramas del pensamiento académico científico.
• ・that is true it s wonderful, but we should make a choice between plastic and wood! between the forest and the technology! but we keep the music!
• ・I wonder what Beethoven would feel/hear experiencing this Ode to Joy. I love the creative genius of Beethoven and the individuals who created this wooden music.
• ・No! Ludvig instead of laughing he would ask why Bach and why wasn't his music?
• ・Any one care to say what piece of music this is? I know the composer is is J.S. Bach but can't come up with the right title. The challenge here is: that it is not the original score it is an arrangement, it is a transcription for a different instrument, this new instrument needs a new piece of wood for every note and may need a new angle for the channel (to keep the tempo) when the ball moves to hit the next piece of wood. This is so complex that explain why several notes are out of tune.
• ・Beautiful!, even though the music was somewhat out of tune. Btw, where did the wood they used come from?
• ・the hipsters already bought this music on itunes
• ・yep, It's just so relaxing with like the waterfall and music.
• ・Listening to this video actually makes me want to study. It's just so relaxing with like the waterfall and music.
• ・It's a music which BIO!! :-)
• ・As cool as this is, and I don't deny it's coolness, I can just hear the trees looking at this saying, "Wow, you killed HOW MANY of us to make that thing??? Is not the music WE make not good enough for you humans?"
• ・what name is this music?
• ・And, I cannot completely believe in the musical/sonic experiment since, as long as it could be possible and beautiful, the goal being to sell phones, I just give myself the right to believe it was post-synched to recorded music.
• ・Anyone know the song\music\tune\theme they're using here? it's so darn familiar!?!
• ・We watched this in band class for the music, and then all died laughing at the incredibly spectacular "touch wood" ending
• ・El tema musical corresponde a la composición de Juan Sebastian Bach conocida en español como "Jesús, alegría de los hombres": (Chorale "Jesus, bleibet meine Freude" from the Cantata "Herz und Mund und Tat and Leben" - mov. X, BWV 147).
• ・Cute, but fake. The physics don't match the action and sound. It is a clever mix of advanced CGI and music. But the reality is wrong.
• ・@Owens867 Je regrette fort que les concepteurs n'aient pas d'abord regardé la partition de J.S. Bach, car ce ne sont pas les bonnes notes, même si l'effort est louable, coûteux et performant. La prochaine fois adressez-vous à un vrai musicien.
• ・very nice background music :-)
• ・@KingCuervo88 this music is good cuz it was composed by johann sebastian bach... its a classic...
• ・@asdfghjkl2222 music doesn't need lyrics to be good...
• ・This is what I want to do with my life. Create amazing works of visual and musical art with percussive sounds
• ・funny how asians can take pieces of wood, put them in a forest and roll a ball on them...and it's better than 65% of music on American radios...
• ・@SK8terGuy19 well you're on here swearing and whatnot so I guess I hit a nerve in your moronic little brain...as far as "shit music" goes...I actually listen to MUSIC..something that has meaningful lyrics and actually takes talent to compose...not the same autotuned bullshit that is on almost EVERY radio station...not forcing you to accept anything..just pointing out facts...and the religious thing was fucking hysterical...FAAAAR from anything religious...you have hate issues...get over yourself
• ・Absolutely wonderful. What a great piece of engineering and musical genius. Relaxing, beautiful and joyful. I can hardly believe this is a commercial.
• ・now this is something you can call installation art. if this is put in a museum, at least people will come, adore it, then send a ball rolling and walk down the steps side by side with the ball to hear the music. all those other "installation arts" of fucking wires and shit that people make after tripping on lsd, lulz, that;s all bullshit, but many people like to buy that bullshit, which is even bigger bullshit. this here is good shit.
• ・@hellboy1976 lol you are interpreting something into that? of course you can do, but its just a/some wodden balls running down a xylophon. I dont understand that: You can make the music with a xylophon. there is no need to to that this way they made. There is no reason? It just a waste of time and strength to me. sry to say that but I dont understand it at all.
• ・Some people think that Hip Hop and Rapp are the only music. How sad. This is wonderful and REAL music.
• ・...well, I guess if Honda can do the Cog, then a friggen cellphone can make music out of wood.
• ・Best musical display I've seen all year! Amazing, truly jaw dropping!
• ・Amazing! And I must admit I find the melding of the natural with the technical appealing.
• ・Simply I like it. It's dosen't matter if it is made for the add or not. The idea, the creation of the music like that is just amazing.
• ・OK - so I was wrong about it being an animation - so they wasted a load of money making the thing - when they could have done it by animation like the "Amazing Musical Machine" - do a search for it...
• ・Er..., this phone is sold to raise some money to maintain healthy forests, and the frame of the phone was made by the woods which were cut down for the purpose. It is written as such in Japanese.
• ・@sebatianbode LOL at "finding Bieber's musical talent". Why look for something that doesn't exist? I'd rather they look for the lochness monster or big foot. At least if they find something, it's sure to be interesting...
• ・I appreciate the artistic beauty, the planning and organisation, and even the mathematical brilliance, but I cant help to think that the minds behind this could be used for far greater purposes. Like world hunger or finding Justin Bieber's musical talent.
• ・Very beautiful, but I didn't like the fact of it being a propaganda of something. I prefer the music, and the wood structure, and the little ball by themselves.
• ・It's a cool concept, but like a lot of corporate viral concepts, it's a fake. If you listen carefully you can hear the click/clack sound of the ball dropping onto each piece of wood, but the musical notes have been clearly added in post-production.
• ・Ah, music: the universal language! I don't speak Japanese either, but I do get innovation, and I do get how much effort must have gone into this, and I DO get one of my favorite pieces of music of all time! BRAVO! :-)
• ・@HarleyAtl I absolutely agree with you. I've read most of the comments and like yours best. Art is worth all the time and patience to get it right This is not only musical art, but visual as well. Bravo!
• ・Imagine if it soly would be made for the purpose of art...
• ・Amazing guys, the Japanese mountains look like they beautiful also, along with the music. That had to have taken a lot of work.
• ・Muita madeira gasta para perder algumas notas musicais principalmente nos 20 segundos finais, embora como idéia seja magnífica! Much wood spent but with loss of some musical sounds especially in the last 20s, but a magnificent idea!
• ・so boring, amazing so many people watched this. omg people can make music with wood.zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
• ・so much wood was chopped just to make that music which could have been done with an electronic keyboard. save the enviornment!!
• ・@drizzt3737 Are you really that surprised? See "Sony Bravia Colour Like No Other" and "Honda Musical Road" for other examples of tastefully done advertising.
• ・The creation is pure genius. I am a musician. I would like to know how the instrument was constructed in terms of how far apart to place the individual pieces of wood from each other. The people on here complaining about a waste of wood are just plain crazy!
• ・I think they love music.
• ・im definitely buying one not the phone but that musical contraption. fucking awesome.
• ・@coolbones um - making a joke - also called anthropomorphizing, a common practice - and using cut trimmed shaved sawed built wood surrounded by the trees whose wood may have provided those pieces of brilliantly tuned notes does seem a little odd, kinda like grinding meat and eggs into animal feed - but that doesn't mean I didn't enjoy the video or appreciate the work detail and the musicality. It's fun but weird.
• ・"Man, I just love Bar-oak music!" (I know, it's a really bad music pun.)
• ・@jlacocq Maybe the dead trees' greatest joy was to give their life in celebration of Bach's music?
• ・@jlacocq ok it's advertising, but it is art, do you understand art: every sculpture from wood would be bad then, too. ever seen the movie "plastic planet"? there's so much shit on the world, I think we can be happy it is just handcrafted wood :-) maybe making music is the last thing we can afford and be happy about after the human catastrophe.
• ・@Baeckermoeller It's the music of chorale movements from J. S. Bach's cantata "Heart and Mouth and Deed and Life" BWV147. You may know it as "Jesus, Joy of Man's Desiring."
• ・at first i was like "THEY MAKE FUCKING MUSIC WITH WOOD, OMG, FU**ING WOOD FTW!!!!!!1111one!!!!!eleven!1 " and than i was like "TOUCHWOOD SH-08C is dead to me" and i cried.........by the way... the cake is a lie
• ・Living off the grid in LA a true story of a falling rock musician as i fight back to a winning new life.I pLAYED bass HEAR ME ON YOU TUBE PASTE >> ATTKK RIDE THE DRAGON released in japan in 1989
• ・@amticketyboo no, it's called Jesus bleibet meine Freude, Bach was not American and did not titled his music in English...
• ・Jesu, Joy of Man's Desiring ... amazing, amazing rendition of this music!
• ・@BloodLinePictures I would argue that music is highly usable, and a piece by Bach is a very worthy choice. It's a shame you found it boring. But then, to be excited by something, you first need to comprehend it.
• ・@mydays2 It's essentially a huge xylophone, and the ball is the hammer that strikes the bars. The pitch (high note or low note - how fast the bar vibrates when the ball hits it) is controlled by the length of the bar, and the speed of the music is controlled by the distance between the bars and the slope of the track (how fast the ball moves and how long it takes to reach the next bar).
• ・Put me in mind of AniMusic's Pipe Dream. A beautiful work, this!
• ・Why does this music make me think of pokemon? It's from one of the old pokemon games I am like 99% positive
• ・Hey trees! Look what we made out of your dead buddies! (Get it "bud" ies!!) Some fun huh? We Japanese are so clever! We made a Latin American Instrument that plays Western European music using North American woods so we can sell a wooden cell phone made in China! (seriously, clever...but I'd rather they fed some starving kids...)
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： the video（　89 　）

• ・This is the most charming video I have seen on YouTube. I am reminded of one of our summertime activities growing up in the small town of Sierra Madre, CA. We had a fairly-long and sloping front lawn. We would arrange garden hose in parallel runs, creating a track for marbles. We will install banked curves, connections, where one set of hose dropped the marbles to the next, up and down hills. The set up took hours, and our final runs were usually close to dusk. Not only was it good recreation, but we learned about friction and gravity and momentum at the cost only of our time. If only we had known of this.
• ・This video leaves me stumped.
• ・Muy bonito el video
• ・Hello! We would like to use your video on www.classicfm.com and also associated social media channels with a credit back to you. Could you please get back to me asap and let me know if this is ok? You can also contact me on lucy.quaggin@global.com. Many thanks! Lucy
• ・Great Video!
• ・you know, i thought it was really awesome and i thought the point of the video was just about the creative take on music. i was very dissapointed to see that this was another cell phone comercial......
• ・+Jordan Nicholson well when i watched the video i thought someone had done it just for its own sake, however now that you put it that way i do notice that the supplies that it must have taken and work hours put into this would not have been able to be completed just for art's sake. I think what annoyed me about it then now that i think about it is that the cell phone company created an advertisement that was nearly completely unrelated to what it was trying to sell. i think i would have been more satisfied with it if you knew it was a cell phone commercial going into it and as it was going, make more connections to the product.
• ・+niffum I understand your disappointment. As a content creator myself, I'm curious, who would you rather see pay the professionals that put this together? If this video doesn't suit your tastes, how could a modern cell phone company promote it's message in a way that you would listen?
• ・Que ingenio,La verdad me dejan con los ojos cuadrados,El ver este video,me reafirma la idea de que , la cratividad de algunos,supera la realidad y la ficcion..Este video me ha alegrado el dia..Gracias !
• ・@BadRonald1 yes trees do all that. Trees can also be planted, and they regrow. Trees also provide very valuable lumber when they are cut down. Which can be used to build houses, structures, transportation, tools, and fuel. Most of the structures around you about made of mostly wood. Your desk, the floors, the studs in the walls. You require "cut-down" trees to survive, just as you require living trees to survive. The best thing about this wonder material is it is a RENEWABLE resource. You understand when you cut down trees, they dont send a crew into a city and start chopping trees down. What they do is lease or buy a plot of land covered in trees, and systematically cut down trees while replanting them. Its called a sustainable business! In this video, cutting down 5 trees within hundreds of thousands is called statically insignificant. Basically, you're bitching about nothing....
• ・Very nice Video! :) Nice Relaxation in a trouble time periods. :) Enjoy sharing! :)
• ・It's very beautiful. When I watched this video I was realy relaxed. Autors this film had  really good idea.
• ・Excelente video!, siempre me llamo la atencion como realizan estos trabajos..gracias Raul por compartirlo
• ・Fantasic video - don't like that it's an advertisment for what looks like a phone - it would have been great if it had been about Nature - but still love the video itself, beautiful!
• ・I ain't saying its a bad video or something , it's really epic what they have done, all I'm saying is that a lot of wood was wasted . I am in now criticising the work of these fine artists here
• ・With all the problems of my Adobe Flash Player , which will not download in updated form because I use the Chrome browser. This is not that good as other videos of this kind. An awful lot of wood for an environmentally challenged country.
• ・Uhhh, theres no argument here. The symbols at the end of the video were definitely not in english.
• ・What the fuck are you talking about?? I cant read those symbols and even if I could, what does any of that video have to do with a phone?
• ・This video made me want to touchwood.
• ・♠♠ Yesterday my girlfriend told me she is tired n sleeping after sometime my friend called me that she is enjoying with a guy.I went there and caught her red handed with that guy on bed.I was very angry .that bitch told me she dont want me anymore.after what all i have done for her she dumped? me for this guy.So in order to take revenge I have posted all her nude pics and her video. she deserve this .visit: bit.ly\gf-revenge , her Facebook Profile facebookcom\annie.gracia.357 ♠♠
• ・one of those videos you only watch once cause it's so freeking long
• ・Listening to this video actually makes me want to study. It's just so relaxing with like the waterfall and music.
• ・I love this video for long time :)
• ・I really like this video!
• ・a PHONE? REALLY? THATS WHAT THIS WHOLE VIDEO WAS TRYING TO SELL? FUCK YOU, TOUCH WOOD!
• ・I love this video.
• ・Hallo from Ireland. This is a Brilliant video. の健康
• ・Just for your info, the Japanese catch copy on this video says that the necessity for obtaining the cost of timber from logging and thinning which is very important in order to maintain healthy forest environment.
• ・This obviously an advert! but it is so artistically and musically brilliant , one cannot but watch all of it once started. A case of an advert of being ON the ball, which reminds me of my own video of Bach on the ball. (Bach is our cat, when a kitten)
• ・the funniest video ever: youtube.com/watch?v=ObJxLF_AvOc&feature=related
• ・Really end of this video is at 2:35 thank you !
• ・lol love the video and the concept, and yes, all of us "western minded people" only care about CGI, wtg narrow minded individual.
• ・there is no wood used in the making of the video...it is all special effects
• ・@deathwarmedup111 Appreciate your attention. Through this video especially making video,(you can refer to original site of Docomo company for making video),I recognize I really love Japan just same to that you love your own country and are proud of it. I didnt mention who is smater han who at all. Looking forward to seeing more beautiful video made by others.
• ・WHAT?! all for a cellphone commercial?? BUT it doesn't change the fact that the concept and the video is awesome
• ・My first thought, knowing a little about the film business, was that this was faked. But it's real. If you copy and paste the title of this video into the Youtube search box, it brings up a video that shows how it was made.
• ・I love this video. It is artful and amazing. Why do American commercials suck so much? For something like this, we'd probably put a guy drinking beer, or eating pizza, or something else totally unrelated. Japanese are so much more careful and precise and artful. I mean, I love the USA and all, but sometimes I think we could seriously learn a lot from the Japanese, and not just about technology.
• ・@ejcigars also, this particular video was posted one day before the earthquake; they most likely had no idea it was going to hit at the time this video was shot. But sure, let's all prepare for things that have a hugely unlikely chance of ever happening... I'll see you later ejcigars, I'm gonna go get my pig-poop-proof umbrella for when swine do grow wings =] if you want me to get you one, give me a holla
• ・Awesome video - The comments are great too! Very entertaining
• ・@MrHymeedesign @Nowzies Look, we can all at least agree this is impressive but lets be honest, not as many people would have been interested If this video had said mobile phone advert in its title. Just tell me what this advert has to do with a mobile phone (apart from the fact the phone looks like its made out of wood) Its simply greedy marketing scheme, which takes away from how impressive and pure it COULD have been if say a community of people came together just to make this work of art.
• ・they only had to cut down half the forest to make the video.
• ・Respond to this video...
• ・@warbongkingfu I got here from a page with this vid imbedded, even they wrote that it playes Bach o.O
• ・@matlot22 The video itself is good enough to legitimate this little amount of wood.
• ・this video is very relaxing
• ・@innocentquasimodo So is the energy you used watching and replying to this video. At least their carbon footprint gave us something beautiful. Yours is just whining.
• ・Awesome video...congratulations....Rose.
• ・I think Rebecca Black is the creative force behind this video... Who is Rebecca Black?
• ・Does anyone else see a problem with Rebecca Black - Friday being in the related videos?
• ・@notablegoat & the video was probably edited on a MacIntosh Computer.
• ・First: This video is amazing. Second: Why is that godawful Friday video in the related videos column? What could it possibly have to do with this?
• ・@DynamoByte Quit your whinging and enjoy the video.
• ・@AndyrewD05 You've entered into a conversation that you apparently haven't been following. I know this video was posted before the earthquake. I suggest you go back and read @Fakewowguy's comments and those who have replied to him before you start calling people names.
• ・What? Everyone, just shut up and enjoy the video.
• ・@hathiphnath it says so in the making. you can see it following the link in the "show more" section of this video to the docomo site, than open the dropdown menu saying "play wood" and watch the second video. it felt longer though..
• ・@juanlozanoism I don't know what country you're living in, and don't care to find out, because it's completely irrelevant. Did you know the Internet exists in other countries besides yours? But hey, you feel free to express yourself by posting negative crap that has absolutely nothing to do with the video you're responding to, just because your government won't stop you. Never mind what everyone else thinks. Party on!
• ・this is like a real version of the animated air - sing sang sung video. appreciate the effort that went into this!
• ・@excellinkus not cgi! click 'show more' there is the source of the video. under 'play wood' on that side are two vids: the spot and the making. the reason some plates are out of tune is that the woods own frequency interfered with the frequency of the length (at least i figure that is why the lower tones were especially difficult to make: you simply can't hear it under the louder,high 'wood-sound', the frquency-meters worked good in high range but showed nearly random stuff for the low tones).
• ・@fakewowguy Well you criticized a group of advertising execs for not doing something about nuclear reactors. This video was posted BEFORE the first big quake. That means it was made long before the quake. What exactly are you expecting a bunch of ad execs to do about a disaster that had not yet happened? So, I will ask again, what ***exactly*** were ad execs supposed to do about a reactor that was not yet in crisis at the time this ad was made? Can you even defend you own statements?
• ・This video is so amazing it made me touch wood.
• ・For people complaining about this video being an advertisement, it's just plain silly. Yes, we live in a commercial world. But adverts are no crime. Why aren't we just happy that this is one in a very few outstanding, artisitic, well thought advert. This is pure japanese craftmanship.
• ・How many trees died to make this video? Enough to prove that dead trees can be just as awesome as live ones! BRAVO!
• ・If they had a 3 min ad on a video I would've skipped it. But if they made a 3 min video ad disguised cleverly I would have watched it.
• ・Really Soothing to watch, this video. GREAT MASTERPIEcE!
• ・asian video with nobody pooping on someone else or themself?? I want my money back...
• ・Respond to this video... Oh - and species? since there are more than 1600 species of tree and I don't know what they used, no, I didn't venture that far.
• ・Epic video i ever see, now i can see forever
• ・O.O <--- My face after seeing this video.
• ・That video was a pure example of total excess of human wastefulness! Yes, lets kill more trees! While we are at it, use the most high tech filming equipment to shoot an absolutely pointless video! Can't wait to see Touch Fur! Or Touch Skin!
• ・I'm a marimbist and love this video. it reminds me of a primal marimba I found by chance deep in the redwoods near Larkspur, CA.
• ・@coolbones um - making a joke - also called anthropomorphizing, a common practice - and using cut trimmed shaved sawed built wood surrounded by the trees whose wood may have provided those pieces of brilliantly tuned notes does seem a little odd, kinda like grinding meat and eggs into animal feed - but that doesn't mean I didn't enjoy the video or appreciate the work detail and the musicality. It's fun but weird.
• ・Uau! Video muito bom, melhor ainda o final! :)
• ・@SingerAR Wow pent up nerd rage over the internet. Calm down and relax and enjoy the video instead of getting over worked by comments of people you will never meet in person. i Lol @ your rage
• ・This video is awesome! :) Almost makes me wanna buy the telephone!
• ・@RobCardIV Really that's what comes to mind when looking at this video? If you think black people don't do things with art you should get out more and like other races are always great with there artistic expressions :S?
• ・For those who don't speak Japanese,at the end of this video, it says that that the company only uses the discarded wood to manufacture this new cell phones.
• ・whow many tree they used to do this video?
• ・awesome video... uploaded the very day before the earthquake! :-o
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